LIONS, the so-called kings of the jungle, express their dominance through roaring. When they start to open their mouths and unleash that powerful deafening sound, all fall silent.
Similarly, when the 2016 Isuzu Truck Fest was staged at the SMX Convention Center in Pasay City, Isuzu Philippines Corp. (IPC)—the so-called Kings of Diesel Engines—struck fear to the hearts of anyone who dare defy them.
With the theme “Trucks for Life,” the models featured at the show imbued the company’s core competency in truck making, while, at the same time, establishing their strong ties to its customers.
“One of the key ingredients in our partnership with our clients is the trust that has been forged through time, and which is emblazoned in every Isuzu vehicle. Isuzu trucks are not merely figures in the company’s sales report, but are testaments to the security and assurance that they provide to customers,” IPC President Hajime Koso said.
At this year’s show, Isuzu featured 19 of their heavy-duty models, which have withstood the test of time (not to mention) Philippine roads for their quality, durability and reliability. Popular among attendees were the N-Series vehicles, which included the NPR85 and NPS models (presented in cab and chassis format), the NHR NT flexi truck, the NHR MB i-Van the NQR dropside van, and an NQR aluminum van with a side door.
The F-Series FRR aluminum van (the brand’s medium-duty entrant) was also present, with two special vehicle bodies imported from Thailand. One was mounted on an FVM truck, while the other was equipped with an interior that had temperature control. The Isuzu C-Series and E-Series models shown were the CYH51S (gross vehicle weight [GVW] 9.74 tons), a 20-cubic-meter dump truck, and a similarly configured CYZ51M (GVW 10.225 tons) in 15-cubic-meter version.
Finally, the company’s heavyweights were E-Series tractor heads, such as the EXR51F (Gross Combination Mass [GCM] of 45 tons) and an EXZ51K (GCM 60 tons).
The trucks were readily configurable to serve a variety of purposes, and the EXR51F flatbed and two EXZ51K fuel tankers were also made available for display. During the event, IPC also informed guests the significance of purchasing brand-new trucks, as they highlighted risks that came along with old and/or used ones.
On-site customers were also treated to P10,000 worth of fuel cards, P10,000 worth of Land Transportation Organization registration services and P10,000 worth of parts coupons. Aside from a strong showing of their products, the event was also meant to show gratitude toward Filipino consumers, according to Koso.
“There is nothing more valuable than the trust that our customers have put into our hands, and for this reason, we are continuously working hard to provide excellent products and services best suited to the demands of the Filipino market,” beamed the IPC president.
With world-class products, services and the ensnared valuable trust from customers, Isuzu had nothing more intimidating enough to silence the competition.
Image credits: Ronald Rey M. de los Reyes