THIS year, Father’s Day falls on June 19. So, you still have plenty of time to treat the first most important man in your life. Indulge him to dinner (unmindful of the tab). Take him to movies (you otherwise wouldn’t watch). Buy him the latest gadgets (even if he doesn’t know yet how to use them). Point is, please spoil your old man rotten on this special day.
DOCKERS KHAKI
Not all dads come in suit and ties, or wear barong Tagalog. Some days they want to go casual, yet, still want to believe that they’re on-trend. American classic brand Dockers understands this too well. It introduces a new style mantra on how men buy pants: “You only need four different styles of pants to get you through any situation. The Jean Cut is your best-looking jeans, while the slim fit The Broken has a more lived-in look. The Clean Khaki is the ultimate versatile pant, while The Best Pressed is for when you want to look your sharpest.”
For its 30th anniversary, Dockers Khaki has a collection, which includes trousers, shirts, belts, shoes, sweaters and luggage. It is available online at https://www.dockers.com.
McJIM CLASSIC LEATHER
Men, by behavioral default, don’t change bags and wallets as often as women do. And they tend to carry the same items till kingdom come. So the best thing to gift Dad is something he can use for a long time. “Good leather is an investment”—so goes the maxim of McJim Classic Leather. Indeed, the brand boasts that “only genuine leather can deliver a luxurious feel and look. It is soft and supple, yet strong and durable; it does not deform or crack because it stretches. And because real leather thermally adjusts to the body’s temperature, it promotes comfort for the wearer.”
WATSONS MANDATED
Dads, like most men, don’t linger in stores. “The male shopping behavior is such that they don’t go around the store to explore or shop. They directly go to the area where they can get what they want. They want a quick and easy shopping experience,” explains Karen Fabres, Watsons group marketing manager.
But Asia’s leading health and beauty retailer hopes to change this attitude. Watsons stores now dedicate a section especially for the personal-care needs of men, called Mandated. In this area are all the grooming, pampering and hygiene essentials every man should have.
We want Dad to look his most dashing and dapper best. Give him the gift of youth and vitality with products, such as Nivea, Ponds Men, Axe, Old Spice, Gilette, Vaseline Men, Master, adidas, Safeguard, Rexona and Watsons Label items.
For its 175th anniversary celebrations, Watsons is also offering discounts of up to 50 percent on Nivea Men Whitening Acne Oil Control Facial Scrub 50G, Safeguard Men Sports Energy 2 in 1 Hair + Body Wash 400 ML and Gillette Mach 3 with Nano-Thin Blades Razor. The promo runs until June 22.