American Alphonse Cassone was working in his garage on a device to separate gold from shale with the use of sounds when, just like all previous garage inventors before him, he hit what later proved to be a medical breakthrough.
Cassone had tapped low frequency acoustic energy to fracture the sand particles for segregation, exercising his background in the field of acoustic energy as the chief transducer designer for a military subcontractor, which developed technology for antisubmarine-warfare applications in the 1980s. In the middle of his research, an elderly gold miner who provided him samples of shale reported a “warm tingling sensation” in his legs while in standing in proximity of the device that emitted the sounds.
Days after, the elderly man, eventually called by Cassone as “Mr. Tingles”, approached the inventor and said he was now free of pain after years of suffering from arterial sclerosis. Intrigued, Cassone developed the prototype and in 1999, he opened the first Medsonix Center.
The following year, two pilot studies were conducted at the School of Nursing and Physical Therapy in the University of Nevada Las Vegas and showed that the Medsonix Therapy System improved mobility of patients and reduced the pain in 85 percent of their subjects, through specific low-frequency sound waves to increase blood flow and mobility, and reduce inflammation and pain. The non-invasive, drug- and prescription-free treatment that requires no disrobing has also been granted three US patents.
The process involves the use of the piezo-electric effect. Part of the system is submerged in a self-contained unit filled with an aqueous solution and connected to the Medsonix Control Unit that operates the range of patented low frequencies at specified recycle rates. Through this, electrical energy is converted to acoustic energy, which permeates the body and promotes natural healing process.
“Immediate and sustained pain relief has been experienced by many patients after only one therapy session that lasts for 30 minutes, though up to six sessions are normally required for maximum benefit,” Cassone said in a statement.
In 2014 Prof. Eric Soriano of the Ateneo Graduate School of Business sought new medical procedures to bring in the country and a therapeutic treatment for his ailing father. And as per a friend’s recommendation, Soriano approached Cassone. The former said that, initially, the Medasonix inventor was hesitant to forge partnerships for the brand, but Cassone ultimately caved in thanks to a shared vision.
“It took me six meetings with him before he agreed,” Soriano said in a recent exclusive interview. “But we were sincere and established that it was never primarily about business. What sealed the deal was our same advocacy and passion to share this not only in the Philippines, the first location where the Medasonix branded out to outside the US, but in Asia, as well.”
According to Soriano, the treatment works best for those aged 40 and above, adding that it addresses not only chronic pain issues from arthritis, migraine and diabetes, but also lupus and peripheral vascular disease, among others. Some, he said, even testified for increased mental productivity, while others said it helped with their erectile dysfunction.
But despite its multifaceted healing properties, Dr. Hernando Delizo cautioned that the treatment should not be viewed as “alternative medicine”, but rather as “intergrative medicine”—one that patients can use alongside their primary treatments. A self-professed “health retailer”, Delizo is the founder of Clinica Manila, where the Medsonix Acousitc Resonating Therapy is offered at their SM Megamall branch.
Soriano said the treatment is tailored for Clinica Manila (730-3237/0947-5951524), which prides itself on interventional wellness since its establishment in 1994. “Here, we offer East-West medicine,” Delizo said. “We combine the technology of the west, with the heart of the east.”
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THE late, great Los Angeles Times columnist Jim Murray once wrote this about the greatest basketball player of all-time, Michael Jordan: “He’s as unstoppable as tomorrow.”
It’s a line so perfect in its description that more than drawing the sense of awe for MJ’s god-among-mortals game, one feels pity for his helpless defenders. What comes to mind are the flashes of Jordan’s contemporaries hand-checking for naught, as he shoulder fakes and fades for a silky-smooth jumper. Or the times when 7-footers challenge him on a dunk attempt, outstretched and all, only to end up wacky-faced on the wrong side of a poster.
Life comes at you hard, they say. And as one sees the candles pile up on his cake, it rings truer and clearer. You go from the fan appreciating Jordan’s moves to becoming the very defender trying to contain him, except this time, there’s no metaphor. Tomorrow is unstoppable. For no matter how hard you push a wall, the next tick will come.
This space, in a page about self-wellness, will help you how to be at least prepared for what comes next—be it a day, a step or a challenge. Except when it’s getting caught in an iso with peak-Heirness. There’s nothing you could do about that.