Joem Bascon is one reliable guy, both as a person and as an actor.
I’ve known him for some years now and bonded with him on numerous occasions. He is one fun guy to be with but what many people don’t know is that Joem has a big heart.
Recently, when the ABS-CBN Sales Team did an outreach program to the orphans of House of Refuge, we texted him asking if he could drop by and bond with the kids. He readily said yes, even though the request came only the night before. He then asked how many boys and girls would be at the event. Little did we know he had called his clothing sponsor and got clothes to give to all the kids of House of Refuge. But more than new clothes, his presence really psyched up the kids, and he spent the whole afternoon with them playing games, chatting with them and inspiring them.
Now, Joem is back on TV via Pusong Ligaw. The afternoon soap was launched on Monday and based on the overnight ratings, it seems like ABS-CBN has a new prime-time hit.
Pusong Ligaw is produced by Star Creatives. Besides Joem, Pusong Ligaw also stars Diego Loyzaga, Sofia Andres, Enzo Pineda, Beauty Gonzales, Bianca King and Raymund Bagatsing.
The makers of top-rating series Princess and I, Got to Believe, Forevermore, Dolce Amore and A Love to Last, Star Creatives tells yet another unforgettable tale to viewers.
Follow the story of best friends Tessa (Beauty Gonzales), a striving fashion designer, and Marga (Bianca King), a quick-witted beauty queen who both dream of becoming big in their respective careers. They promise to stick together until they both succeed, but that’s until Marga betrays Tessa and sleeps with her boyfriend Caloy (Joem Bascon).
To mend her broken heart, Tessa transfers to Manila where she gives birth to Rafael, her child with Caloy. She singlehandedly raises the boy and tries her best to make ends meet for the two of them. Fate once again tests her, however, when Rafael is stolen from her by an unknown woman. Just as when she’s about to give up, she encounters Jaime (Raymund Bagatsing), who eventually helps her through her struggles. The two then adopt a son and names him Rafa (Enzo Pineda).
Little does Tessa know her real son Rafael is in the care of the Policarpio family, and is about to pursue his studies in Manila as Potpot (Diego). Here, he meets Vida (Sofia Andres), the daughter of Marga who chooses to disobey her mother in order to reach her dream of becoming a famous fashion designer like her idol Tessa, who is now known in the fashion industry as Terry Laurel.
Once their paths cross again, will Tessa and Marga be able to rekindle their friendship? How will the past affect the lives of Potpot, Vida and Rafa? Who will choose the road to love, and who will take the road of hatred and revenge?
The newest show is under the business unit headed by Lourdes de Guzman. Star Creatives is led by COO Malou Santos.
Don’t forget to watch Pusong Ligaw, which premiered on Saturday, on ABS-CBN or ABS-CBN HD (Skycable Ch. 167). Catch up on the show’s latest episodes on iWanTV, or skyondemand.com.ph for Sky subscribers.