How to deal with trolls must be in a PR communicator’s tool kit
THE online world is truly an influential platform, and regrettably, some people have used that influence to smear businesses, people and situations, either out of spite or simply for amusement. They are called cyber bullies, online haters, net tormentors, harassers, defamers, trolls or jerks. Whatever they are called, we have for sure encountered them in one form or another. They are the intimidators who malign an online conversation with ghastly, naughty or off-putting comments or who spitefully attack our online community, personality, brand or company. They are PR professionals’ nightmares, too, particularly if their brands or clients are attacked.