WHOLESALE grocery-distribution company Suy Sing Commercial Corp. expects to sustain its 10-percent year-on-year growth, on the back of its continued expansion nationwide.
Tina Tan, president of Suy Sing Commercial Corp., shared the company’s expansion plans during its annual Suki Day held at the World Trade Center in Pasay City.
“We have six depots and we want to build more, maybe in the Visayas or Mindanao,” Tan said. Five company-owned depots of grocery wholesaler are in Bulacan, Pangasinan, Taguig, Parañaque and Binondo. One is in Cagayan de Oro.
The company, said Tan, already has an extensive reach in Mega Manila so other areas are being eyed for expansion, particularly in the Visayas, where it has yet to open a depot.
Suy Sing primarily caters to independent stores that are larger than sari-sari stores, such as minimarts and community stores.
To date, Tan said, Suy Sing directly services 7,000 mini marts nationwide, and these, in turn, supply more than 30,000 smaller stores.
As a “one-stop shop,” the company has a policy of overnight delivery of supplies to stores, and employs 150 telesales agents and 50 field sales officers.
The company, which has been in the business for 69 years, has been growing its sales at least at a 10-percent rate yearly, Tan said.
Suy Sing notches an average of P20 billion per year, and another 10-percent growth is expected this year. The company’s supplies, as a minimart goods provider, cover more than 100 categories and include the brands of its trade partners including Unilever, Nestlé, Procter and Gamble, URC and Monde.
Suy Sing’s partner network has grown to more than 300.
The wholesaler, while facing indirect competition from wholesaler-cum-retailer giant Puregold, said it continues on its own path to help independent stores grow.
Suy Sing has launched late last year the Lucky Grocers’ Club, a program aimed at upgrading members’ store through inventory management, marketing, and promotions.