Mobile-shopping app Shopee has recently partnered with Facebook to scale up the digital marketing skills of Filipino online entrepreneurs.
Deepesh Trivedi, head of Facebook’s Retail & Ecommerce for Southeast Asia, and Ash Mandhyan, the Philippines’s Operations Group lead, spearheaded sessions on e-commerce via Shopee’s “Shopee University” program.
Macy Castillo, Shopee’s head of Commercial Business, said with their mobile app and the program, she hopes more sellers will find it easier to set up their own online retail “space”.
Partnering with the world’s most successful social-media platform may facilitate that knowledge process, she added.
“Currently, the Philippines is one of the highest digital population in the world. There are over 59 million active Facebook accounts in the country. We see this as a great opportunity in helping Filipinos grow their business and guide them on how to optimize our marketing tools. We’re happy to partner with Shopee and be able to share our insights to the sellers so they can broaden their online communities and improve their lives,” Trivedi said.
Shopee University is a series of tutorial modules crafted to aid local entrepreneurs in setting up their online business.