RETAIL sales of Ford Philippines improved by 33 percent in 2016, the American car brand announced on Wednesday.
In a statement, the automaker said its sales last year reached 33,368 units, driven by continued strong demand for EcoSport, Everest and Ranger. Last year, said to be the fourth-consecutive year with record sales, was capped by Ford’s best-ever December performance in the Philippines, with sales rising 13 percent year-over-year to 3,198 vehicles.
“Our big three nameplates—Ranger, Everest and EcoSport—continued to lead the charge throughout the year and further solidify the Ford brand as a top choice among Filipinos,” said Lance Mosley, managing director of Ford Philippines.
The Everest became Ford’s best seller in the Philippines in 2016, with full-year sales rising 152 percent YoY to a record 12,453 vehicles, finishing the year with a 6-percent rise last December sales to 1,066 vehicles.
The EcoSport compact sport-utility vehicle turned in retail sales of 10,010 vehicles, an increase of 15 percent, YoY. In 2016, Ford continued the expansion of its nationwide dealer network by opening three new dealerships, bringing its total to 43 outlets in key locations across the Philippines. Ford plans to further grow its dealer network this year, including a continued focus on provincial areas.