RIVAL broadcasters GMA Network Inc. and ABS-CBN Corp. claimed on Tuesday they cornered dominant-audience share last month, with the Lopez-led company and the Gozon-led firm asserting nationwide dominance.
In a statement, the television network led by the Gozon, Jimenez and Duavit families said it once again overtook its closest competitor ABS-CBN in Urban Luzon with 40.1 percent, 9.3 points ahead of the latter’s 30.8 percent. It cited a Nielsen Television Survey.
The Gozon-led broadcasting network also kept leadership in Mega Manila, where it scored 41.9 percent, which is higher than the competitor’s 27.9-percent share.
Urban Luzon accounts for 77 percent of all urban TV households in the country, while Mega Manila represents 60 percent.
In National Urban Television Audience Measurement (Nutam), GMA continued to lead rival networks in the daytime blocks.
GMA recorded 32.7 percent in the morning block versus ABS-CBN’s 30.7 percent. In the afternoon block, GMA posted 38.5 percent, outscoring ABS-CBN’s 34.4 percent.
The Lopez-led company claimed to have ended last month on a higher note after the network ruled nationwide ratings in April with an average national audience share of 44 percent versus GMA’s 34 percent.
Citing a Kantar Media survey, the largest media conglomerate in the Philippines said it kept a stronghold of the prime-time block last month, as it scored an average national audience share of 50 percent compared to its rival’s 31 percent.
The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also fared better than its competition in other territories, such as Balance Luzon—areas in Luzon outside Mega Manila—where it scored a national-average audience share of 45 percent versus GMA’s 36 percent; in the Visayas with 54 percent over GMA’s 26 percent, and in Mindanao with 54 percent versus GMA’s 28 percent.
Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this year.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.