THE Land Transportation Franchising and Regulatory Board (LTFRB) has lauded the socio-civic initiative of the operators of several public utility jeepneys (PUJs) plying the Pateros-Guadalupe route in providing a convenient commute to several sectors in their route.
The project, aptly called “pink jeepney,” will be launched on Valentine’s Day by the Guadalupe-Pateros Jeepney and Operators’ Association (Guacempajoda), with initially 14 PUJs volunteering to participate in the program that will provide transport only for women, children and persons with disabilities (PWDs) during rush hours.
With the theme “Para sa Interes ng Kababaihan, Kabataan at may Kapansanan,” the 14 PUJs painted in pink and with drivers wearing pink uniform will offer public-transport service, from 6 a.m. to 9 a.m. and from 4 p.m. to 7 p.m.
“Isang malaking tulong ang proyektong ito ng Guacempajoda upang magkaroon ng convenient na transportasyon ang mga kababaihan, kabataan at may mga kapansanan, lalo na tuwing umaga at hapon sa kanilang pagpasok at pag-uwi sa kanilang mga pinapasukan at paaralan,” LTFRB Chairman Winston Ginez said.
Guacempajoda representatives said the project is aimed at giving priority to the three sectors, which are often finding it difficult to commute from Pateros to Guadalupe during rush hours.
The initiative will be formally launched in Pateros Town Plaza on Saturday morning, to be attended by local government unit officials, representatives of Guacempajoda, National Anti-Powerty Commission, women’s and youth sectors and PWDs, as well as officials of the LTFRB.
“Pink Jeepney is a noble program that we hope will serve as a model for other PUJ operators to replicate in their respective routes to better serve those sector that are having difficulty commuting,” Ginez said.