JAPANESE electronic technologies and solutions provider Panasonic is bullish on meeting its 2016 sales-growth target in the Philippines, mainly due to improved consumer products performance and unique advertising and marketing initiatives.
“Last year our sales volume worth [reached] P7.6 billion, [representing] a 26-percent growth [compared to 2014],” Panasonic Philippines Vice President for Sales and Marketing Masaru Toyota told the BusinessMirror on Friday at the company’s launch of Sky Series air-conditioner in Quezon City.
This year he said they are aiming for “more than a 30-percent hike” across all product portfolios in terms of sales amount.
Majority of the increase, he said, would be coming from their offerings to consumers, such as refrigerators projected to rise by around 25 percent to 30 percent; air-conditioners, from 20 percent to 25 percent; and washing machines, from 15 percent to 20 percent.
The rest would be accounted for by its small-kitchen appliances, audio-visual and beauty-care products, as well as business-to-business solutions, he said.
Panasonic Philippines, the top executive said, is optimistic on gaining good-market response to the brand, given their constant innovation throughout their whole range of products and solutions.
Following the success of UST Paskuhan in December 2015, the company launched another series of 3D video mapping presentation, also known as spatial augmented reality. “This new type of advertising is the first time in the world, working with an existing billboard,” said Yoshihiko Hara, Asia regional director of Seikosha Philippines, the advertising-partner of Panasonic Philippines.
In this another innovative form of advertising, he said it is pioneering the use of a static billboard as canvass for video mapping.
The new 3D video mapping specifically focuses on the Sky Series aircon, featuring Panasonic’s air-vent technology.
Unlike the traditional models that blow cold air directly onto people, it directs the airflow upward to cool the ceiling and walls.
Panasonic Philippines Technical Adviser Takufumi Uejo said this design is based on scientific findings that hot air rises as the cold air stays at the bottom.
“This will make the process of cooling enclosed areas much more efficient and revolutionary,” he said.
Panasonic’s 3D video mapping presentation, featuring the Sky Series, will be seen at the outer part of Sunnymede IT Center Building beside Hi-Top grocery, Quezon Avenue, Quezon City, on June 3 and 4; June 10 and 11; and June 17 and 18.
While the company aims to showcase its latest projection solution for digital advertising, Toyota said this would also create a big impact, not only for their aircon portfolio, but across all product categories.
“By introducing this [projection mapping] model, maybe we can appeal the uniqueness of Panasonic products as a whole to the public. That is our intention,” he said, adding this will help drive the company’s business growth this year.