NOW, isn’t this sweet music to the ears for both genders in the country today or what? From here on, Robinsons Rewards Card (RRC) members will enjoy earning more points not only when they shop at their favorite Robinsons stores but also when they fuel up at Caltex.
RRC members can now use their points to redeem P1 discount for every 1 liter fuel purchase at participating Caltex stations nationwide. For every 5 liter gas up, a customer earns a point, which means that the more he or she fuels up at Caltex and shops at Robinsons, the more points can be had for fuel and shopping savings.
Chevron Philippines Inc., marketer of Caltex fuels and lubricants, pairs up with Robinsons Retail Holdings Inc. (RRHI), the second-largest multi-format retailer in the Philippines, to create a unique offer that allows customers to quickly and continually add value to their purchases by getting a variety of fuel and shopping rewards through their RRC.
“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs. This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons. We are truly proud of this long-term relationship with Robinsons Retail Holdings Inc,” said Peter Morris, Chevron Philippines Inc., country chairman and general manager for Philippine products.
In addition to fuel savings, RRC members will also enjoy big discounts in their shopping and grocery purchases, as points earned at participating Caltex stations can be redeemed at any of 1,180 Robinsons stores nationwide, which include Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Handyman, True Value, AM Builders’ Depot, Toys “R” Us, Daiso Japan, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton Menswear, Warehouse, River Island, Shana, G2000, Shiseido and Benefit.
Customers can avail themselves of this benefit by signing up for RRC membership at any Robinsons stores for P150 only.
CPI values the patronage of its customers by giving them access to top loyalty programs in the market. Last year CPI partnered with Jollibee Food Corp.’s Happyplus program, which continues to grow in memberships. Happyplus will run alongside the RRC loyalty program, and customers can choose which of the rewards program they want to use.
Meanwhile, Robina Gokongwei-Pe, president and COO of RRHI shared: “We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development for over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards.”