Small business owners and rising bloggers both have their challenges when it comes to the digital world.
Business owners who realize the potential of going digital are challenged in part by their lack of know-how in engaging with digital influencers within their means. On the other hand, rising bloggers are challenged not only with raising their profile, but also with making their blogs earn more revenue.
This was the premise behind the creation of BlogADia, a new online marketplace catering to both segments.
“I wanted to come up with a solution for entrepreneurs and bloggers through a platform that would connect them with each other in ways that would be helpful to their needs,” says Jay Balan, founder and CEO of BlogADia. “With this new platform, we envision having more small businesses become stronger and more profitable through their online engagements. We also envision having bloggers that are more empowered to showcase brands.”
The BlogADia online marketplace site offers small business owners learning modules engaging with digital influencers or bloggers. Furthermore, by announcing projects on the site and choosing the digital influencers or bloggers within his budget and preference, he is also able to leverage the power of online marketing to grow his brand and reputation.
Bloggers who sign up with the BlogADia platform, on the other hand, will get to enjoy not only exposure to a broad potential clientele, but also gain actual income for their blogs beyond the usual corporate freebies.
BlogADia will be launched during the eight E-Commerce Entrepreneur’s Summit on January 7 at the Best Western Antel Hotel ballroom in Makati City.
Aside from learning about BlogADia in the Summit, participants can also learn how businesses can increase their revenue online through topics that include the state of e-commerce in the Philippines, cross-border e-commerce trend, mobile e-commerce strategies, the future of online marketplaces, and e-commerce strategies, among others.