SIMPLIVITY Corp., a data-center infrastructure provider, has entered the Philippine market and targets the country’s 30,000-strong virtualized enterprises for growth outside the US and Europe, its traditional markets.
The Westborough, Massachusetts-based SimpliVity is expanding its footprint in the Asia-Pacific region, now aiming to establish presence in the country through local partners.
The start-up first established its operations in the Asia-Pacific region seven months ago and has quickly created distribution points in Thailand, Malaysia, Indonesia, Singapore and Australia, according to Scott Morris, Asia Pacific director of SimpliVity.
Morris told reporters on Friday the markets outside the US comprise of more than 50 percent of its revenues.
However, the firm, established in 2009, still has no operations in India and China.
Morris said they haven’t entered the latter market because “there’s no virtualization there” compared to the Philippines, which, he said, has about 25,000 midsize enterprise customers and 5,000 of larger enterprises.
“So we have about 30,000 to aim for.”
Morris explained there are numerous applications for the “hyperconverged infrastructure”—a package of solutions that lower total costs for running data centers—ranging from financials services to manufacturing.
SimpliVity offers the technology in the form of the OmniCube hyperconverged solution, which can be used by midranged businesses, or those that have a minimum 10 legacy stacks. The solution is said to reduce total cost of ownership anywhere from 50 percent to 300 percent compared to the traditional—legacy—architecture.
The technology is said to combine the functions of up to 12 different information-technology (IT) appliances in one device.
Morris said that with SimpliVity, the bandwidth requirements are reduced, data protection is provided, and additional hardware and tools—not to mention personnel—are eliminated, translating to more savings for the enterprise.
The partners of SimpliVity in the country are Creative Technology Ltd., Ion Solutions Inc. and a company called Simplivia. Morris said he is slated to talk to a dozen more companies that are interested in SimpliVity’s appliance.
Morris expects its first shipment to be delivered in the next three weeks. The company is in the process of ironing out its distribution strategy in the country.
Morris said he will sign a purchase order for a company operating in the country by next week.