REYNALDO Gabunada, Bear Brand Philippines consumer marketing manager, said the “Milyon Milyon sa Ambisyon” campaign will start in April and end in June. He said the company will collect empty packs of Bear Brand PMD 33 grams, or participants can drop their entries with their full name, age and address in designated supermarkets nationwide.
“We will be giving out P400,000 to P500,000 for each scholar. We will give half in cash, and they can claim the remaining through any BPI branch via time deposit or whatever instrument they choose to have,” Gabunada said in an interview with the media during the relaunch of its long-running nutrition-education advocacy from Laki Sa Gatas to Laki Sa Tibay.
He said the promo is also like hitting two birds with one stone for “the Bear Brand packs that we will receive will be turned into chairs for public-school students.”
The upcycled Tibay School Chairs will be given to selected elementary schools around the country. Made of used Bear Brand PMD foil packs, the chairs are called upcycled, instead of recycled. Upcycling is the process of transforming waste materials into better-quality items. Gabunada said they target to give 2,500 chairs in selected public schools in third- to fifth-class municipalities nationwide that will benefit around 10,000 students.
Ther Laki sa Tibay campaign is proof of the brand’s commitment to continue strengthening the “Tibay” of Filipino children, toward achieving their ambitions, he said. “When life turns sour, the world sees not our vulnerability, but our resiliency,” said Alfredo de la Cruz, business executive manager for Dairy, Health and Nutrition Solutions of Nestlé Philippines. “This is why we want to instill the importance of having Tibay ng Loob starting from the children in our very own homes. When they carry that strength of character as they grow old, they will be able to provide better lives to their families and contribute effectively to the community, as well.”
De la Cruz said, “Bear Brand PMD is more than just every household’s companion to get the Tibay Resistensya nutrients they need in going through the day; Bear Brand PMD also helps each and every member of the family to get the ‘Tibay’ they need in facing what life has in store for them. In the coming years, we will continue to nurture Filipinos to be matibay; so that they can have the strength of body that can match their strength of will.”