SEEING the wide reach of the Internet, especially to young generations, real-estate giant Megaworld has tied up with property portal Lamudi Philippines to beef up its online campaign for its new condominium project in Makati called the San Antonio Residence, which is set to be completed in 2020.
“We chose to partner with Lamudi because it gives an opportunity to reach out to our specific emerging market, which is the millennial,” Megaworld Vice President for Sales and Marketing for Makati Central Business District Eugene Lozano said.
This group of people aged 20 to 35 years old, he noted, is among their clients who consistently give them an “overwhelming number of buyers” since 2015.
In fact every week, he said they have purchasers between 22 to 25 years old.
Such trend, he revealed, has led them to study their buying behavior and purchasing power that is fit to their development projects.
“This generation obviously came from the digital era. Most of them, they exhaust all their research capacities [online] before they inquire. So they are really smart investors. We want to reach out to this market segment [through Lamudi],” Lozano said.
The publicly listed developer is pushing further its effort in real-estate online advertising by leveraging on Lamudi’s premier listings, recently upgraded mobile app and expert market data.
This global property portal is now present in 34 nations in Asia, the Middle East, Africa and Latin America, with over 800,000 real-estate listings across its network worldwide. In the Philippines it is the leading real-estate listings web site at present.
Without citing exact figures, Lamudi Philippines and MyProperty.ph Managing Director Jacqueline van den Ende said that their platform’s huge amount of page views and visits are indicative of how much more possible buyers and renters look on the Web to explore their increased real-estate choices.
She attributed their big following to the significant Internet penetration in the country, with 46 percent of the entire population present online and spend an average of 5.2 hours per day on the Web.
“That makes us the second-highest Internet-consuming country per capita in the entire world [next only to Brazil],” she cited.
Of the 44 percent Internet penetration rate in the country today, 40 percent comes from mobile.
“Lamudi gets 45 percent of traffic on mobile [Internet]. So mobile is the next big thing for us, especially that we are a mobile first company,” the top executive stressed.
“With this in mind, we tailored our products and services to the needs of our clients,” she noted.
For Megaworld Makati, for instance, she said their online marketing campaigns fit their carefully designed project—the San Antonio Residence—to cater to the modern lifestyle of Filipino millennials.
Comprising 36 percent of the country’s current population, van den Ende characterized this new generation as more independent and financially able, a seeker of work-and-life balance, and a massive market with a big presence online.
“Megaworld Makati CBD is targeting them for their projects and Lamudi helps them connect to the millennials,” she said.