One of the most recognized and largest independent fashion retailers in the world, Forever 21 (facebook.com/Forever21PH) recently launched its global #WeAreForever Pre-Fall 2017 collection and campaign, which celebrates individuality and inclusivity.
The campaign embodies the brand identity for the season through a diverse set of global influencers from the world of music, fashion, film and philanthropy. These include R&B singer Khaild; plus-size model Naomi Shimada; philanthropist and LemonAID Warriors founder Lulu Cerone; model, actress and social-media star Elizabeth Wheeland; and kid style maven Zooey of Zooey in the City.
“We are proud to launch our pre-fall campaign, which represents who our brand is and shows how fashion is a vehicle for self-expression,” says Linda Chang, Forever 21 vice president of Merchandising. “We aim to portray a wide array of influencers that are representative of our diverse customer base.”
Urban, daring and modern, the Forever 21 Pre-Fall collection explores trends which reflect individual style, including street, sport, rocker, grunge and romantic. For women, there are crop tops, logo tees, sheer ruffle-adorned blouses, slinky slip dresses and velvet and silk camisoles, which are set against denim jackets, skirts and trousers. The quintessential moto jacket is revamped with studs adding a bit of edge to everyday outfits. Beanies, gold hoop earrings, studded belts, knee-high socks, rose-colored sunglasses, and metallic booties create a look that is both individual and stylish.
Classics are updated for men with additional unique details and pops of color. Two-tone denim and track jackets, velvet hoodies, tie-dye and camouflage prints are paired with gold chains providing a modern spin. For kids, graphic tees, patched denim jackets and tank dresses are featured.