ISUZU Gencars Inc. (IGI) held on Saturday the fourth leg of a mini auto show of old and customized units of the Japanese car brand at its showroom on Dela Rosa Street in Pasong Tamo, Makati City, drawing interests and reservations from more than 180 participants.
The Isuzu Fair was a daylong event, gathering existing clients and their families, as well as potential buyers, in a fun-filled activities, including games, parts and accessories booths, and test- drive, among others.
“Actually, this is an activity done by Isuzu Philippines Corp. of different concept every year, which is intended for customers’ families of each dealership,” IGI Vice President for Sales and Marketing Beth B. Dimacuha told the BusinessMirror. “This is a little twist from the Isuzu Challenge or fuel-economy run we had before.”
Around 184 guests trooped to the fair not only to get a chance of winning the games and raffle draws, but also witnessed the brand’s old models, yet in good running condition.
Three entries per category—Asian utility vehicle, sport-utility vehicle and pickup—made it to the Search for the Oldest Isuzu based on their good exterior and interior quality and high mileage despite their age.
They were Highlander SI, Fuego and 4×4 Trooper—all 1998 models.
Meanwhile, three other “dressed-up” automobiles that have undergone heavy customization were also chosen for “Pimp My Isuzu” contest, in accordance to their overall concept and integration. They were the 2010 versions of Alterra, Sportivo and D-Max.
Winners for both competitions were awarded with trophies and premium items.
Apart from the showcase of car entries, the guests were, likewise, introduced to Isuzu’s various offerings, such as the Crosswind, D-Max, mu-X, i-Van and the
N-Series, to name a few.
“Our main objective is to invite customers to see what they can do with their units and, at the same time, buy brand-new units of Isuzu to generate sales,” said Ariel A. Raymundo, sales
and marketing manager of IGI.
Given the massive turnout of participants, IGI gathered 184 inquiries and booked 28 reservations.
The Isuzu Fair will also be staged in other dealerships in the country from June to September this year.
Image credits: Alysa Salen