End-to-end pharmacovigilance is a must–Unilab
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- Category: Marketing
- Published on Sunday, 19 May 2013 19:43
- Written by Max V. de Leon
NOT all medicines—even those with the same generic names—are created equal. And in numerous cases, the difference—particularly in quality, divides the line between life and death for patients.
Branding in crowded global marketplaces
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- Category: Marketing
- Published on Sunday, 19 May 2013 17:46
- Written by Marjorie Teresa R. Perez / Special to the BusinessMirror
MARKETING today should not be conceived as a series of online campaigns; it should be an evolving capacity enabled by social networks that are characterized by user-created content, contextualized search and retrieval, and personal interaction. To stay relevant, marketers and marketing departments need to evolve into catalyzers, rather than controllers, facilitators rather than directors, and synthesizers rather than copywriters.
Looking at PR from a global perspective
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- Category: Marketing
- Published on Sunday, 19 May 2013 17:36
- Written by Rene Nieva / PR Matters
STARTING this week, the Philippine Chapter of the International Public Relations Association (Ipra) will be coming up with this column titled “PR Matters,” to be written alternately by its members. As the title of the column implies, the subjects tackled will be important and relevant trends and issues in public relations (PR). But it also conveys that PR today has become such an important factor for success, not just in business but practically all fields of endeavor.
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