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Back You are here: Home Sports ‘Road to Rio’ aims to promote Fifa World Cup

‘Road to Rio’ aims to promote Fifa World Cup

BRINGING the sport of football closer and drumbeating the awareness campaign for the 2014 International Federation of Association Football (Fifa) World Cup to the Filipinos are the goals of the 30-minute program ‘Road to Rio.’

The 30-minute Fifa World Cup primer will start airing on Balls Channel, which is also the official broadcaster of football’s quadrennial event, at 6 p.m. on Saturday.

“The sport of football is coming home to Brazil. We all know how passionate the Brazilians are in football. Now we will get to see and feel the passion of Brazil with the sport,” said Balls Channel head Joji Neri-Estacio during Wednesday’s press launch held at Sir Boy’s Food Republique in Quezon City.

“We want to bring the World Cup closer to Filipinos not just for the diehard football fans but also for people who just started watching football,” she added.

The 30-minute magazine program will be hosted by former Azkals co-captain Aly Borromeo, Malditas skipper Mariel Benitez and football enthusiast Atom Araullo.

The Road to Rio will take viewers to a history lesson of the Fifa World Cup and will also feature the teams and their respective rosters, the players to watch out for, and other trivia that will familiarize even the non-football fans to the beautiful game.

“I want to explain my points of view. There are other stars aside from [Argentina’s Lionel] Messi, [Portugal’s Cristiano] Ronaldo and [Brazil’s] Neymar. We will present the line-ups of each team and other roster changes so they can make their own predictions,” said Borromeo, who is recovering from a knee surgery.

Benitez and Araullo will feature segments that will also introduce the football greats of each country starting with Brazilian legend Pele, Diego Maradona of Argentin and Franz Beckenbauer of Germany.

“Now we will see how the other European teams fare against Brazil, which is tagged as favorites since they are the hosts,” added Borromeo, who will do the match analysis and other fearless forecasts of each of the 32 competing teams. Jonathan Perez

The 2014 World Cup will be held in Rio de Janeiro from June 12 to July 13 with the group stage matches spread out in 18 venues all over Brazil.

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