- Category: Regions
19 May 2013
- Written by Bong D. Fabe / Correspondent
CAGAYAN DE ORO CITY—True to its thrust of making quality affordable and accessible to everyone, the biggest and the best Rustan’s Supermarket is now open to “add value to life” in this “City of Golden Friendship.”
After 43 long years in the business, Rustan’s finally opened its first store in Mindanao on Thursday through the Rustan’s Supermarket at the Ayala Centrio Mall.
“It has taken us too long to open a store here and we decided to do it in a big way. That’s why the Rustan’s Supermarket we [have opened] tonight is the biggest Rustan’s Supermarket in the country,” said Bienvenido “Donnie” V. Tantoco III, president and CEO of Rustan’s Supermarket during the opening program Thursday night at the Ayala Centrio Mall activity center.
Georgia “Jaja” Chiongbian-Rama, managing director of Bigseed Public Relations and Events, the public and media relations agency for Rustan’s, said the supermarket’s gross floor area is 4,186 square meter, while its gross selling area is 2,591 sq m.
Graced by the first public appearance and speaking engagement of Mayor-elect and outgoing Misamis Oriental Gov. Oscar “Oca” S. Moreno, the opening of Rustan’s Supermarket is “the fulfillment of the promise of making quality and freshness accessible to every customer,” said Rustan’s Supermarket Vice President Frances Yu.
“Rustan’s stands for quality and freshness. You will find here hard-to-find imported products, not found in regular supermarkets, from US, Europe and Asia…. We are also bringing here Rustan’s brand of customer service, which made us well-known for over 40 years, the kind of service that is very personalized customer service where every person, every customer is treated like a very special guest,” Yu told the BusinessMirror.
“It’s what Rustan’s is. We make quality affordable to everyone, not just the elite. We make aspirations affordable and accessible,” Tantoco said.
Tantoco said they chose Cagayan de Oro to host the biggest and best Rustan’s Supermarket because “the city is the fastest growing economy in Mindanao [and in the entire Philippines for several years now] and there is so much opportunity here.”
“The opportunity can carry a big Rustan’s Supermarket. There’s a big enough market for us to serve. We wanted to offer things that are not yet in the market and we needed space so we have the conventional grocery, what everybody has, and we needed additional space to put what the market doesn’t have. This will be our widest selection,” he said.
“Cagayan de Oro is a very progressive, exciting and dynamic city right now. There’s a lot of development here. Most of the major retailers already have a presence here. The top three are already here, including us. So it’s high time we offer the people of Cagayan de Oro the Rustan’s brand of shopping experience,” said Yu.
Rustan’s Supermarket Cagayan de Oro is the 36th supermarket and fourth to open this year. The Tantoco family invested $2.5 million to establish Rustan’s Supermarket here in the city, said Tantoco.
And with Moreno now at the “driver’s seat” in the city, Tantoco is “sure that more than maintaining [the growth momentum here] he is going to accelerate it.” This is why Rustan’s has already finalized and put in the pipeline the opening of more stores in the city.
“Cagayan de Oro and Northern Mindanao have a very good economy. [People here are demanding] the kind of products and service that the Rustan’s brand is offering. [Now] is the right time. The place is so investor-friendly, easy to set up business. And people are very easy to train, very loyal, very dedicated,” he said.
Tantoco said they will also be opening Shopwise Hypermarket here this year as well as Wellcome inside the Grand Europa subdivision complex in Lumbia, which Moreno is eyeing as “the new center of the new Cagayan de Oro.”
“That’s just the beginning. Because once we get into a city we want to grow our presence relatively very quickly,” he said, adding that they also plan to establish stores in Laguindingan to serve the people there, especially with the scheduled opening of the international-standard Laguindingan Airport on June 15.
“We intend to open more stores in Mindanao and several more in Cagayan de Oro,” he said.