- Category: Economy
26 Sep 2013
- Written by Cai U. Ordinario
The Facebook app was the most “engaging” application according to smartphone users in the Philippines, a survey conducted by Nielsen showed.
In a statement, Nielsen data showed Facebook was also the top ranked app in Indonesia and Malaysia. It is also the second most engaging smartphone application in Thailand.
The results were based on the Nielsen Informate Mobile Insights and covering Indonesia, Malaysia, the Philippines and Thailand. The survey combines app penetration with average time spent per month to gauge the region’s most engaging apps.
“The importance and influence of apps within today’s highly competitive mobile market has soared in recent years,” Sagar Phadke, director of Nielsen’s Telecom and Technology Practice in Southeast Asia, North Asia and Pacific, said.
“Smartphone users in Asia are highly engaged in apps usage, and the app user base in Asia is growing rapidly, presenting huge opportunities for brand marketers to leverage apps to build lasting connections with consumers,” Phadke added.
In the Philippines, apart from Facebook, the other most “engaging” apps were Google Play Store, YouTube, Candy Crush Saga, Viber, WeChat, LINE, Google Search, Skype and Facebook Messenger.
In Indonesia the other popular apps are BlackBerry Messenger, WhatsApp, LINE, WeChat, Top Eleven, Google Play Store, Twitter, YouTube and BlackBerry World.
In Malaysia other popular apps are WhatsApp, WeChat, YouTube, Candy Crush Saga, Google Play Store, LINE, Instagram, Viber and Google Search.
The most popular app in Thailand is LINE followed by Facebook. Other popular apps are Top Eleven, YouTube, Google Play Store, Texas Mother in Cards, Candy Crush Saga, WhatsApp, Google Search and Instagram.
“Smartphone owners in Southeast Asia spend around three-quarters of an hour on average per day using apps. Apps usage is most prevalent in Malaysia [66 minutes per day], followed by Thailand [46 minutes per day], the Philippines [41 minutes per day] and Indonesia [40 minutes per day],” Nielsen added.
Nielsen Informate Mobile Insights leverages innovative smartphone metering technology across Android, BlackBerry and Symbian operating systems to provide insights into evolving usage patterns of smartphone users around time spent on applications, communication, browsing and entertainment.
Smartphone meter measures 24/7 real time metrics to assist in understanding consumer behavior and developing product and marketing strategies. Nielsen Informate Mobile Insights maintains opt-in smartphone panels in India, Indonesia, Malaysia, the Philippines and Thailand. Nielsen Informate Mobile Insights is an alliance between Nielsen Holdings N.V. and Informate Mobile Intelligence.