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Honda dazzles the world with its wheels

TOKYO—Japanese automaker Honda Motor Co. Ltd. laid claim to the largest floor area at the on-going 43rd Tokyo Motor Show 2013, where it is showcasing its lineup of  production cars, concept-model automobiles, motorcycles, power products and electric micro-commuters. The Tokyo Motor Show, which is one of the most prestigious motor shows in the world, opened its doors last week at the Tokyo Big Sight with the theme—“Compete! And Shape a New Future.”  The motor show runs until December 1.

Honda’s booth follows the concept of “Live Outside the Box,” which features innovative inspirations unbound by precedent or conventional wisdom. The much-awaited next-generation models on display include the S660 Concept, an open-top sport-type mini-vehicle, and the NSX Concept.    

The S660 Concept features a dynamic and advanced styling design, as well as various new initiatives such as a super-cockpit interior that thoroughly pursues the ultimate space for the driver, while the NSX Concept is a super-sports model, which features the next-generation direct-injected V6 engine mounted on a lightweight vehicle body in a mid-ship layout as well as a highly efficient and high-output Sport Hybrid SH-AWD (Super Handling-All Wheel Drive) hybrid system, which realizes both outstanding driving performance and fuel economy.

Moreover, the NSX Concept realizes low and wide with the dynamic and alluring proportions as well as an interior design developed under the concept of a “Human Support Cockpit,” offering excellent visibility and an exotic driving position.

“I would like our customers around the world to feel the strong spirit of Honda. Please keep your expectations high for these two sports models. Now, future cars cannot simply be fast and cool. They also must not show any compromise in the area of environmental concerns,” said Takanobu Ito, Honda Motor Co. Ltd. president, chief executive officer and representative director.

“Now, Honda will participate in F1 again starting with the 2015 season. With the introduction of new regulations, competition in the area of environmental technologies will intensify, but we can expect to feed more technologies we cultivate through F1 racing back to our mass-production models. That is the value of our F1 participation. Just the other day, our new F1 engine under development was fired up for the first time. Please look forward to hearing the Honda Music for the new era.”

Another must-see at the show is the world premiere of the N-WGN, the fourth model of the N Series of mini-vehicles, as well as the world premiere of the planned production model of the second-generation Global Compact Series, which is based on the Urban SUV Concept that was unveiled at the 2013 North American International Auto Show in January.

“We believe that this new model will serve as a basic car for the future of mini-vehicles, N-WGN. The N-WGN is a mini-vehicle that balances everything at a high level, including spaciousness, safety and driving performance that go beyond those of conventional mini-vehicles and far exceed customer expectations,” said Sho Minekawa, Honda Motor Co. Ltd. senior managing officer and chief operating officer for regional sales operations.

In addition, a number of mass-production models are on display, including the highly acclaimed all-new Accord Plug-in Hybrid and Fit equipped with Earth Dreams Technology, Honda’s new-generation powertrain technologies which realize both the fun of driving and excellent fuel economy at a high level.

One of the highlights of the show was the unveiling of the world premiere of a new-generation vehicle—the all-new Honda Vezel, which fuses together the multifaceted values of the automobile at a high level, featuring the dynamics of an SUV, the elegance of a coupe and the usability of a minivan. The Vezel will be available in hybrid and gasoline, and each type will have front-wheel-drive and four-wheel-drive models, and will be sold in Japan starting on December 20.

This year, Honda is exhibiting a total of 18 planned mass-production motorcycles, including the world premiere of a new Street Muscle Cruiser, the Goldwin F6C. This Goldwing F6C adopts Honda’s original 1800cc horizontally opposed V6 engine; the Dunk, a new style 50cc scooter equipped with a newly developed liquid-cooled engine and the CB1300 Super Bol D’Or whose attractiveness was further enhanced through the adoption of LED headlights and a six-speed transmission.

“While promoting traffic safety and good traffic manners, we will work harder to improve the environment for motorcycle use as a joint effort with the government. Your understanding and cooperation toward our efforts will be greatly appreciated. Honda will continue delivering unique mobility products, which are filled with fun and do not simply fit inside the box,” Minekawa added.

Striving to realize the joy and freedom of mobility and a sustainable society where people can enjoy life, Honda will continue taking on new challenges to create new mobility and continue offering dream-inspiring products for its customers.

In Photo: Developed under the concept of a “Human Support Cockpit,” NSX offers excellent visibility and an ergonomic driving position. (Right photo) Honda Motor Co. Ltd. Senior Managing Officer and Chief Operating Officer for Regional Sales Operations Sho Minekawa (left) and Honda Motor Co. Ltd. President, Chief Executive Officer and Representative Director Takanobu Ito.






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