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Building a brand image: Are you ‘keeping it real’?

THE importance of having a brand image is almost this simple: There’s no point in having one of the best products or services in the market if you don’t have an effective and favorable brand image.

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Br. Gus Boquer, FSC Take a leap of faith and He will provide

OFTENTIMES, people are faced with situations that are seemingly impossible to go through. For many, they would just turn their backs and leave to avoid wasting time, energy and resources on something unachievable. For some, however, it only takes a leap of faith.

Read more: Br. Gus Boquer, FSC Take a leap of faith and He will provide

APR: Badge of public-relations excellence

WHEN you see the appellation “MD” after the name of a person, you know right away that that person is a doctor. When you see the letters “MBA” after a person’s name, this announces to the world that he or she holds a Master’s degree in business administration. But have you seen the letters “APR” after the names of certain people, and wondered what they stood for and what these people do for a living?

Read more: APR: Badge of public-relations excellence

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