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PPC Asia: Banking on speed for progress

WHEN Ronnie Co was still a business administration student at the Colegio de San Juan de Letran, it did not cross his mind that in a few years, he would soon be leading one of the big contenders in the automotive industry. As a member of the basketball varsity team, he spent his days driving the team into winning the championship, not knowing he would, in the future, be driving not only luxury cars, but also the rest of the industry.

 

Read more: PPC Asia: Banking on speed for progress

Using PR to promote tourism, Part 3

AT the very start of this three-part column, I pointed out how the tourism industry brings many economic benefits to a country like the Philippines. These include the influx of much-needed foreign funds, and increased business and income for travel-related companies and establishments, as well as for cottage industries that cater to tourists.

Read more: Using PR to promote tourism, Part 3

Using PR to promote tourism, Part 2

AS I wrote in last week’s column, there are many other new and innovative public-relations (PR) tools and techniques used in promoting tourism that I would like to share with you.

Read more: Using PR to promote tourism, Part 2

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