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Using PR to promote tourism

WITH peoples’ incomes rising and transportation fares dropping, especially in air travel, tourism has increasingly played an important role in helping develop the economies and creating jobs and businesses in many countries.

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A fight to end a global epidemic

WHAT if there will come a time when no person— from whichever societal standing—will ever have to suffer or die from a vaccine-preventable disease?

Although truly ideal, this question seems to be but a distant possibility in the case of dengue outbreaks. In the Philippines alone, dengue is one of the most lethal infectious diseases, with 166,107 cases and 457 deaths in 2013, according to the World Health Organization (WHO) Western Pacific Region. The country is also fourth in dengue burden in the whole Southeast Asian region.

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Häfele: Growing with the industries

WHEN Finnish-born Veli-Matti Kaikkonen, managing director of Häfele Philippines Inc., came to the Philippines in 2002, the retail, furniture and construction industries had an entirely different face. He watched with his own eyes as progress took place, and positioned Häfele in such a way that it will be a premier supplier.

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