Fri08292014

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Br. Gus Boquer, FSC Take a leap of faith and He will provide

OFTENTIMES, people are faced with situations that are seemingly impossible to go through. For many, they would just turn their backs and leave to avoid wasting time, energy and resources on something unachievable. For some, however, it only takes a leap of faith.

Read more: Br. Gus Boquer, FSC Take a leap of faith and He will provide

APR: Badge of public-relations excellence

WHEN you see the appellation “MD” after the name of a person, you know right away that that person is a doctor. When you see the letters “MBA” after a person’s name, this announces to the world that he or she holds a Master’s degree in business administration. But have you seen the letters “APR” after the names of certain people, and wondered what they stood for and what these people do for a living?

Read more: APR: Badge of public-relations excellence

Smart goal-setting, or more lessons we can learn from the World Cup

Dear PR Matters,

I liked your column the other week regarding lessons on branding that we can learn from the recent Fifa World Cup. I also work in corporate communications, and I’m sure there are other lessons we can learn from the way the event was mounted.

Read more: Smart goal-setting, or more lessons we can learn from the World Cup

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