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Last updateFri, 19 Sep 2014 7pm

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Is good public relations good charisma?

Dear PR Matters,

I work in corporate public relations (PR), and have noticed that the most successful PR practitioners are those who are charismatic and have a great personality.  How important is charisma in charting one’s career in PR? How can one develop this?

Read more: Is good public relations good charisma?

What to do when your leopard gets on the front page

WE were in the news recently, but for a different reason: A leopard that strayed into the sprawling 1,400-hectare campus of the International Crops Research Institute for the Semi-Arid Tropics (Icrisat) (www.icrisat.org) in Hyderabad, India, was finally evicted from the campus on August 24 after a five-month chase.

Read more: What to do when your leopard gets on the front page

Building a brand image: Are you ‘keeping it real’?

THE importance of having a brand image is almost this simple: There’s no point in having one of the best products or services in the market if you don’t have an effective and favorable brand image.

Read more: Building a brand image: Are you ‘keeping it real’?

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