- Category: Regions
08 Nov 2012
- Written by Joey Pavia / Correspondent
CITY OF SAN FERNANDO – SM City Pampanga, the country’s longest contiguous mall, is adopting Disneyland Park’s famous avenue for its yearly Christmas Traditions. The Christmas theme will unveiled on November 9.
SM Pampanga, which has 470 various businesses and 10 affiliates in a 130,000-squar-meter floor area, will launch on Friday afternoon its holidays decoration as seen on Disneyland Main Street called Glitter Avenue.
SM Pampanga, the biggest shopping mall in North Luzon launched in November 2000, said its 2012 Yuletide theme is designed to resemble the center of a turn-of-the-century American town. The vintage-deco themed land stands 24 feet high, 22 ft. wide, and 28 feet deep. Adorned with traditional Christmas icons like Santa Claus, Nutcracker Suite, Christmas trees, garlands and bright lights, all in an attractive jewel-toned finish, added SM in a statement.
The magic unfolds as Liza Macuja-Elizalde and Ballet Manila performs a dream-like piece of “The Nutcracker.” Traditional Christmas icons come together and present a prodigious backdrop perfect for photo opportunities which shoppers may enjoy from today until January 2013.
The unveiling of the Glitter Avenue centerpiece is happening at 5 p.m., today at the SM City Pampanga Annex 3 (near Racks and Fortune Tea House). The event promises a sight as government and private officials, Mall administration and even shoppers join the merriment.
SM Pampanga said it will highlight the theme celebration Bears of Joy where mall goers may adopt cute little teddy bears for only P100 and hang the bear on the Christmas Bear Tree. A donation certificate will be given to acknowledge generous sponsors while proceeds of the program, together with the cute bears, will be donated to charitable institutions nationwide.
To cap the celebration, a Meet and Greet with Santa Claus concludes the Glitter Avenue launch and a walk up the grand Gazebo for photo opportunities.
“Christmas will fill the air at SM City Pampanga. Come and experience a whole new holiday feeling with Glitter Avenue only at your favorite mall and the Longest in the Philippines, SM City Pampanga. This is surely for the whole family,” the mall said in a statement.
On Saturday, SM City Clark will launch its own version of Christmas theme. On Sunday, SM City San Fernando will also reveal its 2012 Yuletide project to boost the image of the SM Prime Holdings’ newest mall in Pampanga which opened last July.