HONDA Cars Philippines Inc. (HCPI) on Monday unveiled the All-New CR-V, hoping to increase the share of the new edition in the company’s total sales.
“I expect to increase sales by at least 20 percent or even up to 200 units. We used to average 150 units a month,” said Toshio Kuwahara, HCPI president, during the launch of the vehicle in Fort Bonifacio City.
From a share of 10 percent of total sales, the CR-V’s share is expected to improve to 12 percent or 13 percent, Kuwahara said. The Japanese automaker is targeting sales of 14,000 units this year, a number the firm is on track to hit.
The new CR-V, now on its fourth generation is available in 2.0 and 2.4 i-VTEC engine displacements with either a 5-speed automatic transmission or 6-speed manual transmission.
The 2.0 V manual transmission has a price tag of P 1.313 million, while the automatic transmission for the 2.0 V variant is at P1.35 million. The 2.0 S variant for automatic is at P1.483 million, while the 2.4 SX automatic is priced at P1.67 million.
The local unit of Honda has launched six models in 2014, a combination of new offerings and updates on existing lineup, with the CR-V being the sixth model. This year, HCPI launched Honda Accord, City, Jazz, Civic, Brio, Brio Amaze and the CR-V.
“Next year, the number of models we will introduce won’t be as many, but we’ll introduce new updates,” Kuwahara said. As of October 2014, Honda ranked fourth among local car assemblers, taking a share of 5.79 percent of the Philippine market. HCPI, as of the 10th month of the year, has sold 11,117 units.