IN the latest issue of adobo magazine, a bimonthly publication on marketing topics of Philippine Advertising and Brand Communications, a survey of 1,000 men and women from all classes in Metro Manila named boxing champion and Philippine icon Manny Pacquiao the most credible of celebrity endorsers in local advertising.

A whopping 47 percent of respondents interviewed by Synergy Business Consultancy said that when he endorses a brand, they believe him—making him, ad for ad, a most valuable marketing investment.

A REVENUE officer assigned in Lipa City, Batangas, who reached the agency’s target despite the lack of personnel has been declared this year’s Bureau of Internal Revenue’s model employee.

Nilda Zamudio, Revenue Officer III of the Revenue District Office (RDO) in Lipa City, bested other six other finalists in Luzon from as far as Tuguegarao in the northern part of the country to the Bicol region.

The search is organized by the Tax Management Association of the Philippines (TMAP), but BIR officials themselves made the nomination. Only on its second year, this year’s search was limited to BIR employees in Luzon.

THE reality of the lag in supply pipelines whenever there is a snag in deliveries—whether deliberate, incidental or accidental—is running against expectations of motorists that they would now be able to buy fuel after the President lifted the price freeze on fuel on Monday.

An oil industry source, who asked for anonymity, said it may take up to early next month or at least two weeks before fuel supply in Metro Manila returns to normal. “The normalcy of supply does not happen overnight immediately after the price freeze is lifted.”

The abnormality of supply was the result of oil firms holding off purchasing fuel after their stocks had run low, in order to avoid selling them at a claimed loss because world petroleum prices had gone up.