The operational framework project toward an integrated development, particularly in urban planning and traffic management for Cebu, was endorsed by the MCDCB to the National Economic and Development Authority and the Central Visayas Regional Development Council.

The MCDCB was recently formed, chaired by Cebu Provincial Gov. Gwendolyn Garcia, to make the Mega Cebu project a reality.

Using the integrated development road map, a result of a study undertaken by members of the IBM ESC, Cebu is expected to move ahead of the rest of the metro cities, as it will expand its development coverage making it not only a metropolitan district, but a “regional city.”

Aside from the Cebu Provincial government, the MCDCB is actively participated by 13 influential organizations such as the Ramon Aboitiz Foundation Inc., Cebu Chamber of Commerce and Industry, Mandaue Chamber of Commerce and Industry, Cebu Business Club, Filipino-Chinese Chamber of Commerce, Cebu Leads Foundation, among others.

The Mega Cebu project involves an integrated master-plan that will make greater Cebu, from Car-Car in the South to Danao in the north, a metropolitan region.

This project brands Cebu as a “Region City” which will attract more investments, and increase job opportunities. Supported by IBM Philippines, through its Smart City campaign, this movement is seen to change Cebu’s landscape and competitiveness in the next 30 years, benchmarking the successful mega regions in Canada like Vancouver.