Kaycee Crisostomo, Bosch Philippines corporate communications head, said the direction is to transform the country into a regional hub of the Bosch Communications Center Inc. as the company leverages on the Filipino talent in the BPO industry.

“The Bosch auto hub in the region is in Thailand because it produces more than a million cars. And for the Philippines, what we can offer is the competent people. This is what we are building on and the reason why the Philippines has been chosen as the Asean springboard for our BPO business,” Crisostomo told the BusinessMirror.

Last year Bosch’s communications center in the Philippines sought to employ 100 people and this figure is expected to increase considerably as the company extends its BPO services to non-Bosch concerns.

Crisostomo said Philippine operations will be offering back-office services, including finance and accounting, to companies in the travel, tourism and IT industries.

The company is also including other major Asian languages in its competencies.

Crisostomo said marketing for the Bosch Communications Center in the Philippines will be done out of its headquarters in Frankfurt.

“But we will also do regional marketing,” he said. 

(Max V. de Leon)