11-11-11 was a very significant date to most of us, but with Whirlpool Corp., the date marked its 100th year of making family life easier and better. Whirlpool, the world’s leading manufacturer and marketer of major home appliances, celebrated its 100 years of creating quality home appliances for the benefit of the many families all over the world. During the past 100 years, Whirlpool Corp. has become a global company with a legacy of strong financial performance, employee empowerment, consumer-driven innovation and corporate social responsibility.
A night of celebration was held on November 15 at the Edsa Shangri-La to honor and recognize pioneer dealers that have been loyal partners that led to the growth of Whirlpool Corp. in the Philippines. Also, as part of its corporate social responsibility, Whirlpool handed a generous amount to Charity First Foundation Inc. and Operation Smile to help in realizing plans and programs of the said charities.
In the Philippines, since 1992, Whirlpool has been contributing to the daily home development of every Filipino family with their quality-made products and services. Whirlpool has been the top-of-the-mind brand when it comes to home appliances. Blanco Wong, managing director of Whirlpool Southeast Asia, announced that the Philippines is the biggest market in the region and has been the biggest contributor in terms of growth. “Our aim is to bring our products and services to every home not only here in the Philippines but also to the whole world. We want to bring ease and comfort even in the smallest of things,” he added.
For 100 years, Whirlpool have sought innovative ways to improve cooking, cleaning, refrigerating and storing by focusing on one person, one family, one community at a time. Whirlpool Corp. believes that everyone needs a comfortable place to call home. “With our commitment to quality, Whirlpool will be focusing on making innovative products and services that would definitely benefit our consumers. New features will definitely be a target for the new products that will surely make family life easier and more comfortable,” Tom Jansen, senior director of Global Finished Product Sourcing, announced.
