NEW San Jose Builders Inc (NSJBI) does not believe it has to develop a niche in the booming property market, according to an executive of the company.
In an e-mail interview, NSJBI marketing manager Gina Marie Virtusio said the company thinks crafting a niche is not necessary because they build homes based on the needs of buyers.
“Whether he be poor, rich or middle class; educated or not; overseas worker or employed locally in a call center. But if we consider as a niche, we could say “a lasting ability” or pillar-like strength in the face of a sea of competitors. We’re an industry player that should not be underestimated,” she said.
Aside from building homes based upon the market’s needs, Virtusio said NSJBI has already a roadmap before the company breaks ground or buy a property. She added the company also factors in who will be dominant buyers in a certain project. For instance, she said NSJBI is marketing the Victoria de Manila and Victoria de Malate condominiums to students and overseas Filipino workers.
NJSBI has also crafted a niche for people with an active lifestyle and young professionals who want to avoid the monstrous traffic jams in the metropolis. As a response, Virtusio said NSJBI has built the Victoria Tower at the Fort Bonifacio Global City. As far as new nesters are concerned, NSJBI is developing the Metro Manila Hills Communities and the Metro Manila Town Homes projects.
She added that NSJBI has four major selling propositions—a wide array of choices, location, vertical integration and solid track record.
She said NJSBI properties are strategically situated near major government, educational, religious and entertainment institutions and are easily accessible to public
Having its own construction company, Virtusio said NJSBI has an advantage because it gives them better control of the quality and speed of construction, as well as minimizes price mark-ups typical with third party contractors. “This enables NSJBI to not only finish building more quickly, but to also offer housing units at more affordable prices,” she said.
