TOYOTA Motor Philippines Corp. shook up the car industry for the second time in a span of a week when it introduced the Prius C, an all-new compact hybrid vehicle, on January 20 at the Ballroom of the Sofitel Hotel in Pasay City.
The “C,” which stands for Compact, Clean, Clever and City, is the latest version of the Prius, a model that was first introduced in 1997 and became a byword in automotive circles because of its pioneering Eco (Hybrid) vehicle technology that eventually evolved into the current Toyota Hybrid Synergy Drive (HSD).
Integrating the “Eco Fun” design concept, the Prius C presents a compact body with active proportions. The face of the vehicle expresses a powerful impression of one bold mass. This creates a strong sense of dynamic motion from front to rear that is noticeable even from a distance. Based on the trapezoidal shape design, it is fashioned to create a fun and lively façade. Headlamp extensions have been shaped to accentuate the high beams. The car’s rear tapers with aerodynamic performance in mind, contrasting with an underbody form and is built with a sturdy stance that conveys an agile driving experience.
The Prius C is also equipped with the same HSD technology that produces excellent drivability and unparalleled fuel economy. It is powered by a 1.5-liter four-cylinder 1NZ-FXE VVT-i Atkinson cycle engine that complies with standard regulations of Euro V emissions. Engine efficiency is also enhanced through the adoption of EGR (Exhaust Gas Recirculation) system and electric power pump. The step-up converter increases the voltage from the HV battery from DC144 V to a maximum of DC520 V to compel the high-voltage motor and generator, thus producing better engine response. The characteristics of the hybrid system include the ability to accurately use the gasoline engine and electric motor based on the current driving conditions, which offers smooth and reactive driving while significantly minimizing fuel consumption and gas emissions. The Prius C doesn’t need to be plugged into a power source to be recharged. The HV battery is reloaded through the use of the regenerative braking system that allows continuous recharging as you drive.
Inside the Prius C cabin, unified geometric surfaces radiate a lucid and fun interior. Various features such as the multi-information display and frequently used controls have been integrated to improve user friendliness. The operating system and utility functions have been designed especially for the comfort of daily driving. Serene interior color schemes create a clean and energetic environment inside the car. Overall, the Prius C is an art form of engineering matched with an iconic design.
The Prius C is available in Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red. Other colors such as Blue Metallic, Freedom White, Aqua Mica Metallic and Mandarin Orange Mica Metallic are also available through firm order.
The Prius C is available in four options: Prius C Full Option (White Pearl) priced at P1.54 million, Prius C Full Option at P1.525 million, Prius C Standard (White Pearl) at P1.49 million and Prius C Standard at P1.475 million. Visit www.toyota.com.ph for more information.
IN PHOTO -- Clean styling The Toyota Prius C’s tidy exterior look is accentuated by well thought out character lines, tall vertical taillights and an aggressive front fascia that is quite different—and arguably more attractive –than its larger sister. --Jude Morte
