MEAT is a basic food staple for many, this author included. Be it beef, pork, chicken, lamb or even seafood, we grew up perpetually surrounded with the mouthwatering aroma of meat dishes.
Now, in the 21st century, when almost everything is designed for instant gratification, nothing much has changed when it comes to man’s love affair with meat. The only thing that has changed, at least for our perspective, are the better quality meats available, made even tastier and now even easier to prepare in a myriad of creatively delicious ways.
Just recently, we were invited to the launch of Purefoods’ Premier Deli Club at Chef Jessie Sincioco’s restaurant in Rockwell Center, where a lot of celebrities and food enthusiasts came to celebrate, shall we say, modern yet still thoroughly savory versions of the much-loved varieties of Purefoods’ Premier Deli Meats and Cold Cuts. The event was graced by Rovilson Fernandez, Kelly Misa, Christine Jacob-Sandejas, Tessa Prieto Valdes, China Cojuangco, and Philippine Azkals’ Aly Borromeo and Anton del Rosario who all teamed-up with Chef Sincioco, one by one, to come up with delicious dishes using all of Purefoods’ deli meats and cold cuts as the main ingredient. Needless to say, the dishes that were served to us were all very good and kept us asking for more.
Fernandez’s dish together with Chef Jessie used sliced Purefoods’ German Franks doused with a special spicy barbecue sauce.
Misa’s dish used Purefoods Spicy Ham to wrap some veggies and with a drizzle of a tamarind vinaigrette dressing, a delightful dish both tangy and sweet was born. Jacob Sandejas’s dish (which was our personal favorite among all that was served that day) was Purefoods Cheese Franks mixed in a monggo soup with a touch of malunggay leaves.
The melted cheese mixed in the monggo soup making it very creamy and satisfying. Prieto Valdes’s dish used Purefoods Salami sliced thinly then mixed with linguine pasta and doused with a healthy serving of pesto sauce, making the dish one of the crowd favorites. A chef herself, Cojuangco came up with Purefoods Beef Franks Risotto. The smokey taste of the chopped franks cooked in the risotto made the dish filling and altogether satisfying.
Finally, both Borromeo and del Rosario, with the help of Chef Jessie of course, came up with Purefoods Smoked Turkey Franks wrapped in whole wheat bread, indeed a healthy alternative snack or meal for health-conscious individuals like them.
The Purefoods Premier Deli Meats and Cold Cuts really showed their versatility in the many ways one can easily prepare them for a delicious meal. Indeed, they have changed with the times but still remain to be the perfect choice for people who are always on-the-go, specially made for those who need their daily meat fix fast without compromising on quality and taste.
High-quality deli meats used to be available only in deli shops at premium prices, but now Purefoods’ Premier Deli Meats and Cold Cuts, which don’t use extenders and are made from pure meat, have made them more affordable and easier to come by, as they are now widely available in major supermarkets nationwide.
So, meat lovers, rejoice!
In Photo: The range of Purefoods Premier Deli Meats and Cold Cuts include Bologna and German Franks (below) for easy-to-prepare meat dishes with lots of flavor and panache.

























