Marketing

BRICs and sports will help global advertising revenues to grow in 2012, according to an updated report by MAGNAGLOBAL, a division of IPG Mediabrands. The study furnished this columnist revealed media owners’ revenue growth for 2012 to be slower than previously projected, but still resilient.

IT’S the eve of Valentine’s Day! Entrepreneurs are all smiles; this is what is called a winning streak. Sales must be brisk starting Saturday the 11th (which is the Feast of Our Lady of Lourdes and a special day for my spouse Lyndah) till all the way Wednesday the 15th. This may even extend till the following weekend; that is, if there is still some money left in the wallet! The month of February is unofficially known as the Love Month where every person remembers his or her loved ones.

WHAT do you do when you need to recharge your batteries? In lawyer Benedicta Du-Baladad’s case, she opened BDB Law in 2009, which since then has become a full-service law firm that counts multinational companies and conglomerates among its many clients. Talk about recharging.