TECHNOLOGY company Hewlett-Packard (HP) is making a pitch for mobile point-of-sale and digital signage and point at 2012 National Retail Federation convention in New York.

The Palo Alto, California-based company unveiled new offerings designed to help retailers create a seamless customer experience across multiple store touch points.

HP is offering National Retail Federation convention attendees a first-hand look at the company’s wide range of retail-focused products and services, including point-of-sale solutions, digital signage, analytics software, managed print services and mobility solutions.

The offerings are being showcased as part of HP’s Seamless Customer Experience demonstration in booth at the National Retail Federation convention in Javits Center. The demonstration is HP’s representation of an ideal store environment where every retail touch-point, be it the point of sale, a digital display, a retail-ready tablet or kiosk—engages with the customer in a consistent and integrated way.

“Many retailers are creating much more interactive environments for shoppers with HP’s technologies designed to engage customers throughout their entire shopping experience,” said Ray Carlin, vice president and general manager for Retail Solutions Global Business Unit. “HP is increasingly becoming the portfolio of choice for retailers who want open, leading edge technology that is affordable and backed by best in class software partners including Microsoft and Retalix.”

Among the new offerings from HP include:

The mobile POS solution based on the HP Slate 2 tablet running the Windows operating system, which combines a barcode scanner and magnetic strip reader into a secure case to enable sales and other store associate applications.

The two new 47-inch ultra-micro bezel video wall displays—the HP LD4730 and LD4730G—feature a new display technology to showcase content, as demonstrated by retail innovator Chico’s. Both micro bezel wall displays use simplified Video–Over–Ethernet (VOE), an HP exclusive video input, to manage and deploy network-attached digital signage displays and reduce deployment cost.

The HP Presentation Barcode Scanner, a high-performance on-counter presentation scanner which can read most common 1D and 2D barcodes and the HP Linear Barcode Scanner, an entry-level linear scanner that is affordable, durable and can read normal and distressed 1D barcodes. Both scanners can read barcodes presented on mobile devices.