GLOBE Telecom Inc. yesterday launched what it referred as a game changing service offering which, officials said, even its closest competitor could not mimic in the next 24 hours.
The cellular firm has put together all of its new and existing prepaid promos and bundled it under one menu so subscribers won’t have to deal with varying registration codes and access numbers when availing of Globe’s promos.
“In one package, you have everything you need—text, call and mobile browsing, in order to stay in touch with people who matter most, in every way possible. Making these offers far superior than others is that our subscribers are empowered to choose the promo that best fits their needs, budget and length of use. These offers will once again break barriers and defy restrictions, redefining what prepaid is all about,” said Peter Bithos, senior advisor for consumer business, at a press briefing yesterday in Makati City.
Bithos claimed this is another unprecedented move to give Globe subscribers unrestricted experience in mobile services because clients won’t be dictated what prepaid services they should avail.
“The problem now is that telco services are heavily commoditized. So, we took a step backward and rebuilt our entire product range and based it on what our prepaid consumers really want,” said Bithos.
Globe prepaid subscribers get to choose from four new prepaid offers that are bundled with text, call and mobile browsing services that can be availed in different prices and validity periods.
The first offer is the Unli All Trio offer, which has unlimited texts and calls to Globe/TM and unlimited mobile browsing. All Unli Trio is valid for 1, 3, 7 and 30 days for P60, P150, P350, and P1,400, respectively.
For prepaid users whose contacts are subscribed to other networks, the All Net Combo offer is available to always keep them connected without having to change SIMs or devices. Bundled under this offer are unlimited texts to all networks, five minutes of calls to all networks, and 50 megabytes of mobile browsing. Validity periods are 1 day for P30, 3 days for P80, 7 days for P150, and 30 days for P600.
Another offer is the Immortal offer, now available in two variants: the Immortal Trio offer which has 50 texts to Globe/TM, 5 texts to other networks, and 5 minutes of calls to Globe/TM available for only P25. The other variant is the Immortal Text offer, which is bundled with 25 texts to Globe/TM and 5 texts to other networks for only P15. Considered to have posted the highest recall, promo penetration and acquisition among all Globe prepaid offers launched to date, both services can be enjoyed with no expiration or validity dates.
The last offer is Unli Tingi for budget-conscious subscribers who look for more value for their money. Considered to be the most affordable offer for bundled unlimited services today, the promo combines unlimited texts to all networks, unlimited calls to Globe/TM, and unlimited mobile browsing for P5, valid for 1 hour, with registration open from 7 a.m. to 9 a.m. daily.
All of these can be availed on Globe’s quick-service menu, *143#. “There is only a set of key word to remember. This is really is a game changing offer which has not been offered yet by anyone. Not even our closest competitor can mimic this that fast in the next 24 hours,” said Bithos.
Other available features in *143# are access to billing and load details, a complete list of Globe promos, GCash and share-a-load services, and download of applications.
Globe registered 15.5 million prepaid subscribers in 2011, a 12-percent increase from previous year’s levels despite a maturing mobile market.


























