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CEB claims improved market share in 2011

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CEBU Pacific last week announced it ended 2011 with improved market share in key cities outside Manila.

The budget airline posted 48-percent domestic market share in Cebu, 47 percent in Davao, and 50 percent in Iloilo.

The airline services more than 500 weekly flights between Cebu and 19 domestic destinations. These routes allow passengers to take direct flights from Cebu to the Bicol Region, Northern Mindanao, Palawan and North Luzon, among others.

In Davao, Cebu Pacific mounts more than 200 weekly flights from there to five domestic destinations. These are in Manila, Cebu, Cagayan de Oro, Zamboanga and Iloilo.

Meanwhile, Cebu Pacific operates more than 150 weekly flights between Iloilo and four domestic destinations: Manila, Cebu, Cagayan de Oro and Davao.

“Cebu Pacific will continue to bring foreign and local tourists and business travelers to these key cities on its trademark lowest fares. With our seat sales and multiple flight options, we are happy to play a key role in the tourism and economic development of the whole of the Philippines,” said Vice President for marketing and distribution Candice Iyog.

Cebu Pacific’s overall domestic market share stood at 46 percent last year, based on 2011 figures from the Civil Aeronautics Board. The airline flies to 33 domestic destinations from four hubs in Manila, Cebu, Clark and Davao.

The airline is also the largest domestic cargo carrier, with close to 89.5 million kilos in 2011 and 49% market share. This tops the combined domestic cargo market shares of both Philippine Airlines and Airphil Express. 

(Lenie Lectura)

 

 

 


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