GLOBE Telecom Inc. is making available to its subscribers an applications portal with over 20,000 free and paid apps, taking advantage of the rapid rise in mobile browsing in the country.
MyAppsMall is a new applications store that allows customers to search, purchase and download mobile applications and games in a single portal. It is exclusively available to Globe prepaid and postpaid subscribers for free. Globe, in a statement, said it partnered with parent company Singapore Telecommunications (SingTel) to bring MyAppsMall into the country.
The portal offers a combination of over 20,000 free and paid apps ranging from games, entertainment, social networking, productivity, lifestyle, sports, news, finance, and weather and is accessible via mobile browser or via PC web browser. Once registered, users can personalize their homepage with social networking sites, e-mails, news updates and RSS feeds. Users will also be provided with a free MyApps email account for an easier and more secure access.
The cellular firm said MyAppsMall can be accessed via a single portal, eliminating the need for users to go to multiple sites just to search for various applications that suit their interests. Its cross-platform support lets users find content suited specific to their mobile device, whether Android, Symbian, Java or BlackBerry.
Users who opt to purchase apps on the MyAppsMall don’t need to use credit cards to buy their desired apps. The amount purchased will be automatically charged to their Globe prepaid load or postpaid bill. Aside from easy and convenient access for users, MyAppsMall also provides an exclusive platform for application developers to create, distribute and monetize their apps to an international market, making content available not only to the Philippines but also to the rest of the region covered by SingTel via its multiple market base.
Through the operator billing capability, subscribers from other SingTel affiliates can also purchase content from MyAppsMall, while subscribers from networks outside the SingTel Group can still buy apps using their credit cards.
This, said the cellular firm, further widens potential market for local developers, exposing their creations to a vast audience from around the world.
“We are very excited with this new offering for our subscribers, leveraging on our strong affiliation with SingTel. Through MyAppsMall, our subscribers get the best mobile browsing experience by getting exclusive access to their apps of choice. Purchase for paid apps is so convenient and worry-free with oursecure billing platform, with costs directly charged to user’s prepaid load or postpaid account.” said Glenn Estrella, Head of Digital Media.
