GLOBE Telecom Inc. has partnered with GMA New Media Inc. (NMI) and Ironroad Manila to bring its newest service to its mobile phone subscribers.

The cellular firm is pioneering the launch of Video Message Service (VMS), which allows users to create, view, upload and share video content through their handsets.

With the VMS service, subscribers can send and receive video messages just like text messages. It also allows users to connect with showbiz celebrities by following their video blogs and music videos, watching their video clips, or being updated with the latest happenings and events.  iPhone and Android users can enjoy the VMS application by downloading it for free from the App Store or Android Market. BlackBerry and Symbian phones will be supported as well.

Globe has partnered with Ironroad Manila for the VMS platform and GMA NMI for exclusive VMS content in the form of short clips of GMA TV shows and celebrity video blogs. Subscribers can also follow local and foreign video bloggers and acquire premium content offered by VMS broadcasters around the world.

“We are very excited to bring another innovation to our subscribers with the launch of the VMS. Through VMS, we are giving our subscribers another opportunity to enjoy their mobile phones apart from texting, calling or doing mobile internet. With this new technology, we are strengthening the connections and bonds of every Filipino by providing them yet another exciting and innovative platform to share their precious moments with each other,” said Joanna Africa, globe head for portfolio management.

VMS be will available for free to subscribers of its My Super Surf Plan until July 31.