HARMAN International Industries Inc. recently expressed a high degree of optimism in the Philippine market because Filipinos, especially the millennial generation is a captive market for their products.
Mohit Parasher, Harman International Industries vice president for Asia Pacific, said the Philippines is the youngest and fastest-growing market in the world which a big portion of the population is under 30 years old.
“The Philippine is a country of music lovers and the 10th largest market of downloads in the world,” said Parasher in a recent media briefing during the launch of the two latest Harman products.
Parasher stressed that Harman’s selection of the Philippines was a good choice and is looking forward to achieve huge growth rates.
“It’s almost heaven for us here,” he noted.
He said another factor that motivates Harman to expand its business in the Philippines is the growth of smartphone subscribers, especially in the digital download.
Based on the latest report of the Global System for Mobile Communication Association, 28 percent of the country’s mobile-phone subscribers are using smartphones, up from 17 percent in 2013.
Further, Parasher said another major factor going for Harman is the long hours spent by Filipinos surfing the Internet. According to IPG Mediabrands’ agency UM, Filipinos are the world leaders in the socializing online averaging 53 hours a week against the global average of 42 hours.
Although there is much to be desired in the broadband speed of the country’s telecommunications infrastructure, he said Harman would still be motivated. “Even if the network is not so perfect, but the number of people using Internet on the go is so huge makes us bullish on the Philippine market,” he said.
Lauro Secreto, Harman country manager for Philippines, said the entry of Haram is perfect as many Filipinos are demanding for quality products in the audio category.
“Harman recognizes the importance of providing stylish products that deliver not only high-quality technology, but also a sense of connectedness and we are very proud to introduce these new products to the Philippine market,” Secreto said.
“Applying the concept of creating products designed to enhance everyday life, these wireless systems are perfect for those who value constant connections not only to music, but also to friends, family and the world around them,” Secreto added.
In the past two years, Harman has won 116 awards for 70 unique products from the Consumer Electronics Association, producer of the International Consumer Electronics Show for its wireless sound systems that make use of Bluetooth and Near Field Communications technology.
“Harman is known for its runway-ready, head-turning good looks to the slimmest wireless speaker and conferencing system in the world,” Parasher said.
“With its advanced features, big high-fidelity sound, unsurpassed portability, and its ability to serve as a charging center for your other mobile devices, it will easily become your favorite travel companion,” he added.
Under the Kardon Omni system, Harman introduced comprises three new products: Omni 10 and Omni 20 wireless HD loudspeakers and the Adapt plug-in to upgrade your existing home stereo system, all powered by Blackfire Research wireless media technology.
Using the Harman Kardon app or Bluetooth, a user can access and stream any music from his gadgets, favorite streaming services or his favorite apps seamlessly. You can even add custom applications to make the system suited to your needs and personal preferences. “The high-definition audio systems represents the ultimate in scalability, upgradeability, and personalization for home audio entertainment,” Parasher said. “Unlike other wireless streaming systems, the Harman Kardon Omni 10 and Omni 20 support 24-bit/96kHz Studio Quality HD audio streaming. So, along with the convenience of wireless audio streaming, a user is assured he will enjoy a superior audio experience, with higher resolution than from a CD.
The Harman Kardon Omni 10 and Omni 20 loudspeakers can be used as standalone speakers combine two for a wireless stereo system, or even five to create a full multi-channel speaker system. Place the Omni speakers in any room, wherever you want music, or group them together for an immersive same-room wireless sound experience.
Because Omni loudspeakers are wireless, you can easily position them to fine-tune the sound in your room, leaving no corner uncovered.