DIGITAL advertising will continue to grow in the Philippines in the coming years as more and more Filipinos will be using the mobile platform in their communication needs.
“There is growth absolutely in terms of people using digital platforms to advertise for consumers. It also goes along with more and more people going to digital platforms as a means to spend their time,” Gabby Roxas, country marketing manager for Google Philippines, said in an interview on the sidelines of the YouTube Ads leaderboard event held on July 28 at the Bonifacio Global City.
Roxas also pointed out there was an earlier misconception that the mobile platform will only be embraced by youth groups, such as the millennials. However, he said the huge upsurge in the number of subscribers of both Globe Telecom and Smart Communications has proven it wrong. “Before, I think the misconception was only the youth market can appreciate the digital platform,” Roxas added.
Smart Communications reported a total number of 63.1 million of subscribers at the end of the first quarter of 2017. Meanwhile, Globe Telecom reported that the mobile subscriber base for the first three months of the year totaled 58.6 million, up 2 percent from 57.3 million subscribers reported in the same period last year Roxas said it’s for advertisers to determine how thy can leverage both television and digital to come up with a cohesive campaign that works well with their consumers.
“Going mobile has cut across generations. Moreover, Globe and Smart are coming up with various data plans to entice more consumers,” he said.
He added advertisers have partnered with Google to have their content be loaded in their platform because they realized the power of YouTube in building their brands.
Meanwhile, Google also released its YouTube Ads leaderboard for the first half of 2017. The list represented the top 10 ads on YouTube in the Philippines that resonated most with audiences across the country from January to June and recognized the brands that performed best among Filipino audiences through a combination of popularity and promotion. This is the 8th time Google has released an ads leaderboard in the Philippines.
The top 10 are as follows (hyperlinked video title/duration in minutes):
- “#CreateCourage-Rogue One: A Star Wars Story”, 2:02
- “Kaya Niya, Kaya Mo”, 1:17 “NESFRUTA Buko? Why Not, Coconut!” NESFRUTA | Nestlé PH, 0:30
- “Experience out-of-this-world joy with #smoothandchocolatey Cadbury Dairy Milk”, 0:30
- “#NoMoreKapitWiFi with #GlobeAtHome Prepaid WiFi!”, 1:08
- “The Boy Who Loves to Study”, 3:20 “Kwentong Jollibee Valentine Series: Crush”, 2:55
- “Commute pa more, #FreshPaMore with Kathryn Bernardo!”, 0:37
- “Make meaningful connections like never before”, 1:00
- “Ang Regalo ni Lolo”, 2:51
Other top trends from the leaderboard: YouTube enabled marketers to capture audience interest with the power of sight, sound and motion. The list shows the importance of being seen (or “viewability”) and being heard (“audibility”), and, on YouTube, ads are 93-percent viewable and 95-percent audible. /
1 comment
Dear Sir/Madam,
Good Day!!
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Thank you and we are looking forward for your favorable response.