Fuji Xerox PHL bullish, launches cloud, mobility-ready printers

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In Photo: Ken Kozak, Fuji Xerox PC sales general manager, at the sidelines of the launching of its two new color models—DocuPrint CP315 dw and CM315 z—held in Makati City.

FUJI Xerox Philippines (FXP) Inc. sees a bright scenario for its local operations, as its executives said the economy shows “good indicators of sustained growth and determined leadership”.

“We see outstanding opportunities in the Philippines mainly because of the decisive style of the President, the high growth of the gross domestic product and the great performance of the stock market,” Ken Kozak, FXP printer channel sales general manager, said in an interview at the sidelines of the launching of its two new color printer models in Makati City.

Citing International Data Corp. (IDC) data, Kozak said Fuji Xerox’s sales rose to 20 percent in 2016, from 3 percent in the previous year in the Association of Southeast Asian Nations region. This indicates a growing consumer confidence on the brand, he said.

In anticipation of a greater need from the local market, Kozak said the local office of the Minato, Tokyo, Japan-headquartered firm expanded its manpower from eight to 21 people. “We will also build a robust dealership network and expand our channel to cover a big part of the country.”

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For a closer focus on their target market, Kozak said FXP will be adding teams in scanners, printers and government accounts to push their respective products.

Kozak said FXP has also bolstered its service centers to 122. “We have a service center as far as Puerto Princesa in Palawan.”

The company said the newly launched printers is positioned in the small- to medium-sized enterprises (SMEs) market segment.

According to Kozak, the two printers are under FXP’s DocuPrint C315 series. The “dw” model is a single function printer, while the “z” model provides support for four functions: print, copy, scan and facsimile.

According to Kozak, FXP has also harnessed the cloud to complement its product line. With the firm’s cloud service hub, users can access files in multiple-listed cloud storages in one search, which saves time and effort, according to Kozak.

“As far as mobility is concerned, our comprehensive mobility options on the DocuPrint C315 series allow a user to print documents conveniently and securely,” he added.

“Users can print directly through an iOS support mobile device without downloading a mobile app or print driver.”

Android users, meanwhile, can print documents using smartphones and tablet devices, as both models are Mopria Alliance-certified, Kozak added.

The certification comes from the group cofounded by Xerox in September 2013. According to their mission statement, “The Mopria Alliance is a nonprofit membership organization of leading global technology companies with the goal of providing simple wireless printing from smartphones, tablets and other mobile devices.”

Image Credits: Roy Domingo