The Philippines will take center stage in the global franchising industry this week when Franchise Asia Philippines 2015 opens its gates to about 500 homegrown and foreign and over 50,000 attendees, including business experts, and trade buyers, making it the biggest, grandest and most anticipated franchising event in the world this year.
The Philippine Franchise Association (PFA) gathered the best minds in the industry to head the different committees and subcommittees and ensure that the four-in-one event will be another global spectacle and follow the success of the Franchise Asia 2011, 2012, 2013 and 2014, which gave the Philippines, through PFA, the honor to host the convergence of the top leaders in the international franchise community and the record-breaking International Franchise Conference and International Franchise Expo.
The weeklong event started with the Certified Franchise Executive (CFE) Program on Monday and Tuesday (July 8 and 9) at the AIM Conference Center Makati with noted US franchising expert and one of the world’s brightest certified franchise executive, Global Franchise Masters Private Ltd. Managing Director and CEO Harish Babla, CFE, facilitating the program. The CFE is a mini-MBA professional development program designed to enhance the knowledge and skills of franchise professionals.
Festivities will then shift to the SMX Convention Center starting today (Wednesday) with the International Franchise Conference on June 10 and 11.
Among the topics to be discussed at the two-day International Conference are: Retail 2025: Reconfigure for Success; The CFO Forum: Managing Growth; The CMO Forum: Marketing Strategies to Different Generations; Emergence of a New Franchise Leader in a Chaotic World; The Future of Digital Marketing and its Impact to Business; The CEO Forum: Business Leadership and Strategies Amidst Globalization; and The ZEE Forum: Inspiration and Insights from Successful Franchisees.
After that will be the International Franchise Expo on Friday until Sunday (June 12 to 14), the biggest franchise showcase in the world today with almost 10,000 square meters in exhibit area, covering all four halls of the SMX Convention Center. It will showcase the best unlimited business opportunities ranging from established and successful brands—both local and international—to new and promising franchise concepts covering every sector at various investment levels.
This one-stop shop of investment opportunities also presents successful franchise brands in the food, retail and service sector that have penetrated foreign markets; international brands looking at the Philippines as market for expansion and as an entry to the Asean market; and allied services supplying franchises in the country, as well.
As a seed bed of future franchise giants, the expo also features an Incubation Area, the FREE Women (Franchising Regional Enterprises by Women) Pavilion and the Food Street where micro, small and medium enterprises with high franchise success potentials will showcase their products and services.
Happening simultaneous with the expo are the Franchise Seminars. The seminars to be presented are as follows: Master Franchising 101 and International Franchise Opportunity Seminar on June 12, 1 to 4 p.m.; Discovery Day Session: International Expansion Opportunities on June 12, 1 to 4 p.m.; Specialty Coffee and the Third Wave Seminar on June 13, 4:30 to 6:30 p.m.; How to Invest in the Right Franchise Seminar on June 13, 10 a.m. to 12 noon and 2 to 4 p.m. and on June 14, 1 to 3 p.m.; How to Franchise Your Business on June 13, 9:30 a.m. to 12 noon and 1 to 3 p.m. and on June 14, 2 to 4 p.m.
Bannered under the theme “Opportunities and challenges In An Integrated Global Economy,” Franchise Asia Philippines 2015 aims to sustain and strengthen PFA’s core mission of affirming the Philippines’ position as the Center for Franchise Development in Asia, as it joins other members of the Association of Southeast Asian Nations (ASEAN) to form the Asean Economic Community, where the economic integration in Southeast Asia is expected to offer a lot of opportunities as well as pose numerous challenges to policymakers and businessmen, including the franchise sector.
Now on its 23rd year, Franchise Asia Philippines 2015 – Asia’s biggest and the country’s longest-running franchise show is organized by PFA and supported by the World Franchise Council (WFC), the Asia Pacific Franchise Confederation (APFC), the Department of Trade and Industry (DTI), and the Philippine Retailers Association (PRA).
For inquiries, please call the PFA Secretariat at (632) 687-0365 to 67 or email pfa@pfa.org.ph or log on to www.franchiseasiaphl2015.com.ph. For more details on the International Franchise Conference and its other sessions, visit https://franchiseasiaphl2015.com.ph. ###