ON October 27 Dutch watch brand TW Steel unveiled its newest line, the CEO Adesso Collection, to the audiences of the Dutch-Filipino Fashion Exchange, held at the Grand Ballroom of New World Hotel.
As part of the night’s festivities, which celebrated 65 years of diplomatic relations and 150 years of strong consular ties between the Netherlands and the Philippines, the Netherlands Embassy presented an exciting collaboration with six designers from both countries.
The event ended with an exciting after-party fashion show, which highlighted the Adesso Collection of TW Steel. Taking part in the finale show was Eva Ljzermans, the daughter of Ambassador Marion Derckx who walked the ramp as one of the models.
TW Steel knows that being bold doesn’t mean sacrificing the finer things in life. The 2016 CEO Adesso Collection celebrates the joy of life’s journey with a bold spring in the step.
The CEO Adesso Collection is designed to keep perfect time with life’s special moments, matching attitude, style and sophistication with classic details. The timepieces are a modern interpretation of the original TW Steel canteen design, a classic with a contemporary twist. Just add your own style, sit back and enjoy.
TW Steel’s signature hook/crown cap is now firmly established as a modern design icon, deserving its place in the new CEO Adesso Collection. And to make it stand out even further, the hook and crown cap has evolved in function and has been redesigned for a more intuitive feel and use. The hook itself now stops the chronograph simply by pushing, while the crown cap has become a solid screw-down crown for much easier use.
The 2016 CEO Adesso Collection represents 22 pieces available in 45-millimeter and 48-mm sizes. The timepieces feature chronograph movements stylishly placed under sapphire-coated crystal. Straps are perfectly suited to the modern lifestyle, coming in either fine leather with a folded clasp or steel bracelet with a butterfly clasp.
Every CEO Adesso timepiece will be presented in a luxurious CEO box to command attention.
“We’re really proud of the 2016 CEO Adesso Collection,” TW Steel Chief Designer Ton Cobelens said.
“We wanted to celebrate those with bold style who aren’t afraid to live in the moment and appreciate a high quality of life. The collection keeps the TW Steel DNA, taken from the original canteen design, and mixes it up with a contemporary, stylish twist. It’s the perfect blend of formal style, matched with a more casual, informal attitude. It’s a bold way to sit back and enjoy the finer things in life.”
The watches are available at TW Steel boutiques in Century Mall, The Podium, Shangri-La Plaza, SM Aura, SM Makati, SM Megamall, SM City North Edsa and SM Seaside Cebu, plus at selected Chronos, Swissgear and Wristpod stores.