MOBILE software developer Markku Kero only wants one thing: grab a share of the global applications pie worth $143 billion.
Kero, born in Finland and now operating from the Philippines, plan to do that via a programming language and a collection of application programming interface for developing software for multiple operating systems using only a single set of source code files. He calls this “Eqela.”
Kero talked about such plan to the Businessmirror via electronic mail:
Q: What’s Eqela?
A: Eqela is the result of a long time of observation in the software industry, together with a lot of hands-on experience with software projects and planning. (It came from feeling) the same pain that so many developers of today are feeling when trying to work with different incompatible technologies, attempting to make a cohesive, secure and well-functioning system. Especially with the industry of today, consisting of so many competing technologies and platforms, the work involved in producing quality programs and systems is not easy. What we would want to do is to try and make things better and more manageable for everybody. Since we noticed that the approaches and technologies that we had developed to solve our own problems can well be used for many kinds of solutions, we decided to (create Eqela).
Q: Why are apps important?
A: Do you remember the “cell phones” in 1998, or the “mobile phones” in 2003? Whether cell phone or mobile phone, they are called devices. The main purpose of these phones were for texts and calls, although some phones like Nokia also came with some games. Then came the smartphones, somehow “smarter” than their predecessors. These devices are now capable of doing much more than just text and call, and you could install mobile applications on them. Now people brag about the device they are using, and consider the features of the device and what mobile applications they can install on them before deciding which device to purchase.
Today, normal people use their mobile phones still for texts and calls but now using special applications and games. (These are) some additional reasons that make these devices worth using. And these are just for mobile, imagine how much more when we consider also the desktop apps.
Q: How would you capitalize on the huge opportunities for apps?
A: Companies that are developing applications, whether it’s for mobile, desktop or Web, are struggling to develop their apps to be available on different platforms, such as Android, iOS and Windows. Rizal Raoul Reyes
This is where (we come) in. Eqela empowers everyone (whether companies, freelancers or small businesses) to efficiently reach different platforms, allowing their apps to reach more users and therefore earn more.
Q: Who are your target markets?
A: (We target) various industries in multiple countries: software development, aviation, automobile, gaming, banking, financial, insurance, telecommunication, maps, testing and other industries that somehow involve the use of systems from backend (server based) to end users (whether mobile, web or non conventional hardware devices like cars). We also give a lot of focus to local developer communities, universities and schools.
In the near future, even people who are non programmers, but who intend to develop their own applications and systems, can do so without the need to know any programming language, but by simply using e.g. the English language.