Executives from global companies at Franchise Asia PHL Conference

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Three management experts on enhancing customer experience are scheduled to engage participants in the upcoming Franchise Asia Philippines 2017 International Conference.

Speaking at the C-Suite Forum of the International Conference are senior level executives from Ayala Land, Grab Philippines and Jollibee Foods Corp., who will share their unique experiences, valuable insights and broad perspective on enhancing customer experience through innovation in order to accelerate growth and success.

Breaking the ice would be Jose Emmanuel H. Jalandoni, senior vice president of Ayala Land Inc., who will speak about innovating customer shopping experience in the Philippines.

Jalandoni, who is also the group head of Ayala Land’s commercial-business group, is a jack of managing many trades, including shopping centers, offices, hotels, resorts and industrial parks.

He is the chairman of the board of several operating subsidiaries, such as Ayala Land Malls Inc., the operating and managing company of over 40 shopping centers across the archipelago, such as Glorietta, Greenbelt and TriNoma; Ayala Land Offices Inc., the owner and manager of headquarter and business-process outsourcing buildings, including the Tower One and Exchange Plaza, UP Ayala Technohub, People Support, Solaris and Evotech in Nuvali; and Ayala Land Hotels and Resorts Corp., the architect behind Fairmont, Raffles and Holiday Inn and Suites in Makati City, Marriott Hotel in Cebu City, Seda Hotels in five locations and El Nido Resorts in Palawan.

Next up is Grab Philippines Country Head Brian Cu, who will discuss how to innovate transportation experience in the heavy traffic-ridden Metro. As chief of the trailblazer transportation service in the Philippines, Cu manages Grab Philippines’s operations, campaigns and brand development. He is known to have a passionate attitude toward achieving transport solutions in the country, in pursuit of providing safe and reliable public transportation for the everyday Filipino.

Before taking the wheel of Grab Philippines, Cu cofunded several brainchild projects in Southeast Asia, including Zalora Philippines and a motorbike service in Indonesia.

It was in 2013 when Cu decided to team up with Anthony Tan, CEO of the Malaysian-based Grab (locally known as Myteksi), to bring the franchise to the Philippines. What started as a flagship taxi service, GrabTaxi, Grab Philippines has expanded into private cars (GrabCar), ride-sharing (GrabShare) and deliveries (GrabExpress). Under Cu’s watch, Grab Philippines became a key player in the transportation industry of the country.

Last but not the least is Dondi Gomez, chief marketing officer of Jollibee Foods Corp. (JFC), Asia’s largest restaurant company. He established the conglomerate’s corporate marketing division, which leads the development and institution of the company’s portfolio management framework, brand development principles and systems, research, media and corporate communications across JFC brands around the world, including Jollibee, Chowking, Mang Inasal, Greenwich, Red Ribbon, Burger King Philippines, Yong He King, Hong Zhuang Yuan, Dunkin Donuts China, 12 Sabu, Smashburger, Highlands Coffee, Pho 24 and Hard Rock Café Vietnam.

Prior to joining Jollibee, Gomez was managing director for skin, deodorants and homecare of Unilever Philippines. He was a recipient of Young Market Master for Marketing Management awarded by Mansmith & Fielders in 2006. With the theme “Innovate and Replicate: Asean Rising”, Franchise Asia Philippines 2017 Conference and Expo will be staged from July 19 to 23 at Function Rooms 1 and 2 at the SMX Convention Center in Pasay City.

To mark the 25th edition of Franchise Asia Philippines—dubbed as Asia’s biggest 4-in-1 franchise show —the Philippine Franchise Association (PFA) sets the stage for a bigger and more exciting show this year.

“In today’s world where many brands disrupt while others fade, companies need to continue to innovate in order to survive, especially now that we are inching toward a more integrated regional economy,” PFA President Alan Escalona said.

“With the theme ‘Innovate and Replicate: Asean Rising,’ Franchise Asia Philippines 2017 will offer various innovation solutions and strategies for growth and overcoming challenges in international expansion.” Franchise Asia Overall Chairman Sherill Quintana noted.

Franchise Asia Philippines is the annual centerpiece activity of the sector consisting of International Conference on July 19 and 20, International Expo from July 21 to 23 and Educational Seminars also from July 21 to 23, which will all be held at SMX Convention Center, Manila, and a mini-MBA on Certified Franchise Executive program which will be separately held on July 17 and 18 at AIM Conference
Center, Manila.

“The conference, which centers mainly on innovation strategies and global trends on marketing, customer experience, international expansion and technology, among others, is open to all industry types. We invited over 50 experts from the country and across the Asia-Pacific who can share the best practices and strategies of their respective companies,” Franchise Asia Philippines Conference Chairman Sam Christopher Lim added.

The International Conference will be keynoted by the Asean Business Advisory Council Chairman and Presidential Adviser for Entrepreneurship Joey Concepcion, and Senate Committee on Trade, Commerce and Entrepreneurship Chairman Sen. Juan Miguel F. Zubiri. Franchise Asia Philippines 2017 is copresented by PLDT SME Nation and BPI Family  Ka-Negosyo Franchising Loan, and organized in partnership with Go Negosyo, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry, the Philippine Retailers Association, the World Franchise Council and the Asia Pacific Franchise Confederation.

For more information about Franchise Asia Philippines, visit www.franchiseasiaph.com.