BANGKOK, Thailand—Citing inroads in the commercial segment, Dell Corp. targets to replicate growth in the Philippine consumer market.
In the Philippines, the company is doing very well with their commercial segment, which is the large enterprise, the public sector and small and medium business (SMB), Rekhi Harjeert, Dell general manager for South Asia, told reporters here.
Harjeert added that the world’s third-largest computer maker sees Filipino consumers as “becoming sophisticated in their choices of product.”
“So much so that what we offer in the US and Europe, the latest and newest product, is also being offered in the Philippines because the consumers are also looking for newer products.”
Hence, Harjeert said, Dell would replicate the level of success the company achieved in the commercial segment to grow the consumer business in the region.
“We’re looking forward to 2015, which we expect to achieve more growth in our consumer products.”
He based this on data that showed up to 250 million employees globally took their own devices to work in their offices to increase productivity.
That’s why Dell has reinforced its commitment to empower the evolving work force in Asia Pacific with the introduction of its latest range of client solutions products, Harjeert said.
Harjeert believes the personal computer industry can still survive amid consumer predilection to handheld and portable devices.
“The demand for high-resolution notebooks and innovative applications is being driven by a robust upgrade cycle to the new-generation notebooks.”
On mid-January, Harjeert led the regional launch of Dell’s products comprised of the XPS13 Ultrabook, XPS 15 laptop, Latitude 7000 series 2-1 and the Venue 11 Pro tablets. The company also launched a range of desktop solutions and the latest Dell Ultrasharp display monitor.
The XPS 13, which Harjeert said the company would ship next month, is dubbed as the world’s smallest laptop with a 13-inch display. The initial tag price is $2,000 or about P88,209 at $1=P44.10).
James Johnston, Dell’s executive director and general manager for Asia Pacific, claimed the company is the only technology vendor that can provide end-to-end services ranging from data center infrastructure and software to end-user computing devices. Johnston credits this to the computer-maker’s spending on research and development that, according to him, increased from 1.6 percent to 2.1 percent of revenue since it became a private company in October 2013.
“The tech industry is doing its best to satisfy consumers. Certainly, technology to deliver innovation at the workplace in Asia Pacific is Dell’s priority,” Harjeert said.
Both him and Johnston believes the Philippines is one of the countries in the Asia-Pacific region that “offers growth opportunities for the technology industry this year.”
Story & Photos By Nonie Reyes