THERE is great need for companies to craft a fast, efficient and effective customer turnaround, according to a new homegrown technology-consultancy firm.
“Customer engagement is not just about telling your customers what you offer and closing the deal,” Third Pillar Business Applications (TPBA) Inc. President and CEO Jennifer Ligones said. “It is a journey of connecting with your customers, understanding their needs and providing them the needed support and excellent after-sales service.”
Ligones said customer engagement is more important if companies want to foster better client relations and retain customers.
She added as consumers continue to become more demanding, organizations must excel in three aspects—marketing, sales and customer service—if they are to provide customer delight.
With Salesforce, the world’s leading and most innovative customer relations-management organizations, can now engage with their customers more efficiently and smarter, she said. Salesforce Marketing Cloud helps insurance companies know potential clients by capturing their profiles, thereby making it easier for the sales team to identify the right service or product to offer to a customer.
Salesforce Sales Cloud enhances a sales team to sell faster, smarter and more convenient through automated tracking of customer information and interactions.