TELECOMMUNICATIONS companies can provide customers with digital experience and services outdating the traditional communications services with the convergent-charging system.
This was asserted by an Amdocs Ltd. executive in an e-mail interview last week with the BusinessMirror.
The partnerships that service providers enter into today provide them the ability to bundle their own offerings with their partners’ services and include them in their own plans, according to Amdocs Digital General Manager Ilan Sade. These partnerships are being created with over-the-top players.
An example is Globe Telecom Inc.’s partnership with HooQ and PLDT Inc.’s deal with Cignal TV, iflix, Netflix and others to deliver video-streaming content to their respective customers, Sade (pronounced shah-day) pointed out.
“The value of convergent charging lies in its ability for service providers to charge for these bundled services on a single platform,” the Tel Aviv, Israel-based Sade explained.
He pointed out the need for service providers to come up with a simple process to get partners engaged and to make available tools that service providers need to support fresh business models and settlement mechanisms.
An open convergent system capable of interacting in real time with other systems is required in providing a digital customer experience, Sade added. By delivering transparency immediacy and control to consumers service providers can strengthen their position, Sade explained. This can attract and retain customers even competition for the market is tight.
Convergent charging never stops from supporting transparency and control as a digital customer experience, he noted.
“The digital transformation has changed the way service providers engage with their customers, and driven them to provide greater control of their mobile accounts via any channel,” Sade said. “Furthermore, all interactions are handled in real time and all changes are available immediately after the customer has confirmed them.”