LISTED real-estate developer Century Properties Group (CPG) Inc. recently entered the affordable-housing category with the introduction of its PHirst Park Homes.
“It is a premium brand within the affordable-housing category that celebrates the very important milestone of first-time home ownership. More important, it espouses pride of ownership,” Marco R. Antonio, CPG chief operating officer and managing director of PHirst Park Homes, said in a press statement.
“PHirst Park Homes raises the bar of what affordable housing is and should be in the Philippines. We are pushing the envelope to make beautiful, well-designed homes attainable to a wider market—legacy homes that the next generation will enjoy,” Antonio said.
CPG has formed a partnership with Japanese conglomerate Mitsubishi Corp. for the project. It is slated to launch a series of housing communities, starting off in the second quarter of 2017 with a 26-hectare community in Tanza, Cavite.
Antonio said the entry of PHirst Park Homes was CPG’s response to help address the country’s serious housing backlog while elevating the standards in its category at very competitive price points.
At present, the government is only constructing 200,000 homes per year for socialized housing as the housing sector only gets a share that is less than 1 percent of the national budget. Antonio said the brand name is a play on the words first and PH, which represents hardworking Filipino end-users who deserve only high-quality first homes. “PH” also stands for the Park Homes concept, which integrates greenery and life-enhancing amenities into the master plan to create a truly livable and lovable community for first-time homebuyers.
He noted “A first that lasts” is the brand’s core message, underscoring the company’s “sure values” of a beautiful design, future-ready space layouts, and enjoyable amenities for the whole family that promote community interactions and a healthy, balanced lifestyle.
He said the launch of PHirst Park Homes broadens the company’s portfolio of residential offerings, from luxury and mid-priced condominiums in the business districts and city centers to first homes in horizontal communities within key growth areas outside Metro Manila.
Century’s leadership in pioneering developments over the last 30 years puts a stamp of quality on PHirst Park Homes, and the community’s heart and soul will come from the many first memories there that its homeowners will create.
“Whether it is watching their children grow up, making new connections within the community or cherishing time with loved ones, PHirst looks to ensure every impacting experience creates a home forever ingrained in the heart. PHirst goes beyond being just a house, but by being a strong foundation of togetherness that can be passed on from generation to generation,” Antonio said.